The Senior Engagement Marketing Manager will enhance member engagement and retention through compelling communications, data analysis, and collaboration. Responsibilities include strategy development, KPI monitoring, and optimizing the member journey across all touchpoints.
ABOUT US
At Vida, we help people get better- and we're helping the healthcare system get better, too.
Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health.
By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives.
**Vida is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Vida is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Vida is registered.
We are seeking a passionate and customer-focused Senior Engagement Marketing Manager to ensure our members receive exceptional engagement marketing throughout their journey with our digital health platform. This role will be instrumental in driving meaningful activation, engagement and retention. The ideal candidate will possess a data-driven mindset, strategic thinking and the ability to develop compelling member communications, as well as be able to collaborate cross-functionally on an ongoing basis.
Responsibilities:
- Act as an advocate for our members, striving to achieve a seamless and satisfying experience across all out-of and in-app touchpoints.
- Develop and implement strategies to improve member engagement and retention.
- Write clean, compelling, member-centric copy.
- Optimize the member journey, including onboarding, personalized guidance and troubleshooting, across all member marketing touchpoints.
- Gather, analyze and report on member and client feedback on communications content and cadence to drive continuous improvement.
- Collaborate cross-functionally with product, engineering and clinical teams to enhance the continuity and effectiveness of the member experience.
- Monitor key performance indicators (KPIs) related to engagement revenue goals and implement data-driven improvements.
- Stay informed about member engagement best practices.
Qualifications:
- 5+ years of experience in engagement marketing to B2B2C consumers, ideally in a digital health capacity.
- Experience working with self-insured clients, PBMs and health plans is a bonus.
- Extensive experience building, iterating and optimizing multi-channel communications strategy and copy.
- Passion for driving a positive experience for members.
- Excellent communication, problem-solving and interpersonal skills.
- Ability to analyze data and translate insights into action.
- Experience working in a fast-paced, cross-functional environment.
- Proficiency with CRM tools and data analytics platforms.
- Experience with Braze canvas development, execution and analysis.
Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer.
Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Vida in any form without a valid, signed search agreement in place for the specific position will be deemed the sole property of Vida. No fee will be paid in the event the candidate is hired by Vida as a result of the unsolicited referral.
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Top Skills
Braze
Crm Tools
Data Analytics Platforms
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