Responsible for shaping strategic direction, cross-functional planning, and operationalizing strategic initiatives, while working closely with the executive team and leading a performance-focused team.
As Senior Director of Strategic Planning at ActiveCampaign, you will be responsible for shaping strategic direction, cross-functional business planning, and strategic initiative operationalization. Reporting to the COO, you’ll work closely with the executive team to translate ambition into action by aligning priorities across teams, driving accountability, and enabling scalable growth.
This is a highly cross-functional role that sits at the center of GTM, Product, Technology, and Finance. You will lead a high-impact team focused on strategic planning, cross-functional enablement, and performance monitoring. You’ll be a trusted partner to executives as we define “what’s next,” ensure clarity on how we get there, and track progress along the way.
This role is ideal for a strategic operator with a hands-on mindset, deep experience in subscription-based technology businesses, and a strong track record of leading cross-functional execution in dynamic, high-growth environments.
What your day could consist of:
- Strategic Leadership & Planning:
- Translate the company vision into clearly defined strategic objectives, aligned across all functions.
- Surface and size high-impact growth opportunities through internal analysis, market trends, and customer research.
- Partner with executive leadership to evaluate investment cases, allocate resources, and frame “big bet” initiatives.
- Ensure tight alignment of strategic priorities across GTM, Product, Technology, and Finance.
- Operational Excellence:
- Support the company’s operating rhythm, including executive business reviews, initiative tracking, and resource planning.
- Drive strategic initiatives that cut across teams, serving as the connective tissue between functions.
- Enable a robust performance measurement framework to manage key operational metrics.
- Partner with Analytics to develop dashboards and decision-support tools that inform executive discussions and track strategic progress.
- Cross-Functional Enablement & Execution:
- Act as a unifying force across departments — aligning goals, metrics, and priorities to enable execution at scale.
- Build trusted relationships across teams, helping bridge perspectives and drive clarity.
- Champion a culture of accountability, data-driven decisions, and operational rigor.
- Enable fact-based decision making across the business by strengthening strategic insights and scaling business analytics.
What is needed:
- 10+ years of experience in Strategy, Finance, Revenue Operations, or Business Planning, with a blend of advisory and operating roles.
- Proven leadership in fast-paced, high-growth tech environments; SaaS experience strongly preferred.
- MBA required; top-tier consulting background (e.g., BCG, Bain, McKinsey) highly desirable.
- Deep expertise in strategic planning, operating models, and financial frameworks for technology businesses.
- Strong influencing skills and executive presence; ability to drive alignment across C-level stakeholders.
- Deep understanding of subscription economics (e.g., LTV/CAC, retention drivers, customer segmentation).
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Top Skills
AI
Financial Frameworks
Marketing Automation
Subscription Economics
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