Senior Director of Product, Aging Parents

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

The Revenue team at Life360 is a multidisciplinary group responsible for driving growth by expanding our subscriber base, increasing engagement, and identifying new high-value opportunities.

We sit at the intersection of product innovation, commercial strategy, and operational excellence. We seek bold thinkers, clear communicators, and commercially minded operators who can help us launch and scale new revenue streams.

We’re seeking a Senior Director of Product to unlock a new growth vertical focused on Aging Parents. This role is a unique hybrid: part product visionary and part commercial leader. You will own the end-to-end strategy for identifying, validating, and building services for families who care for their aging parents, a market ripe for innovation and mission alignment.

This is more than a product role. You will be responsible for driving growth by acquiring new users, increasing engagement, and generating meaningful revenue from this new segment. You’ll work closely with cross-functional teams across Product, Design, Engineering, Marketing, Operations, and Customer Support, while ensuring alignment with the senior management team.

This role is a rare opportunity to lead a highly visible strategic initiative for Life360, with meaningful autonomy, executive sponsorship, and societal impact. You’ll shape a new business from the ground up, help families take care of the people who once took care of them, and unlock the next wave of growth for one of the most beloved consumer safety brands in the world.

The US-based salary range for this position is $229,500 to $337,500. We take into consideration an individual's background and experience in determining final salary; therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Strategy & Vision

• Define the vision, strategy, and success metrics for Life360’s Aging Parents vertical, rooted in market insights and user needs.
• Build and evangelize a long-term roadmap that spans MVP validation to full-scale commercialization.
• Align executive stakeholders on investment decisions, timelines, and expected outcomes.

Product Leadership

• Lead product development efforts, including discovery, experimentation, and rapid iteration.
• Work closely with design and engineering to build exceptional experiences that solve real-world problems for families and their aging loved ones.
• Partner with product marketing for consumer insights, competitive analysis, and launch strategy. 
• Ensure the roadmap delivers against clear and ambitious outcomes.

Commercial Ownership

• Partner with Product Marketing, Brand, and Lifecycle teams to define and execute launch strategies.
• Own and deliver key KPIs: acquisition, engagement, conversion, LTV, and contribution margin.
• Help define the financial model and operating plan for the Aging Parents vertical as a standalone revenue line.

Cross-functional Leadership

• Lead a cross-functional team that includes a mix of dedicated and matrixed resources across the organization.
• Represent the vertical in executive meetings, business reviews, and board-level discussions.

Senior-level Product Leadership

• 10+ years in product management with a track record of leading 0→1 initiatives.
• Experience building consumer-facing products from concept to launch.
• Demonstrated success in owning a full product lifecycle and leading multidisciplinary teams.
• Ability to identify underserved markets and translate unmet needs into product strategy.
• Comfortable with ambiguity, scrappy experimentation, and fast iteration cycles.
• Thrives in environments where they can build vision, test MVPs, and scale quickly.

Commercial & Strategic Thought Leader

• Proven history of innovating for the customer to drive business outcomes
• Strong understanding of business models, unit economics, and P&L ownership.
• Experience driving KPIs like acquisition, conversion, retention, LTV, and contribution margin.
• Has built or scaled a revenue-generating vertical or product line.

Skills & Competencies

• Strategic thinking: able to craft and communicate a long-term vision.
• Data-driven: analytical and metrics-focused decision-making.
• Strong communicator and storyteller: especially in pitching ideas to execs and aligning teams.
• Product discovery and innovation: skilled in user research, prototyping, testing.
• Growth orientation: familiarity with product marketing, funnel optimization, and customer segmentation.

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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