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Real Chemistry

Senior Director, Integrated Media Planning

Posted 6 Days Ago
Be an Early Applicant
In-Office or Remote
6 Locations
130K-160K Annually
Senior level
In-Office or Remote
6 Locations
130K-160K Annually
Senior level
The Senior Director, Integrated Media Planning will oversee media strategy across key accounts, lead multiple teams, and drive innovation in paid media solutions for clients in the healthcare industry.
The summary above was generated by AI

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

We are looking for a Senior Director, Integrated Media Planning to join our growing team! 

We’re seeking a seasoned and strategic media leader with deep expertise in media planning, team leadership, and client partnership. This individual will oversee multiple accounts, drive innovation, and shape the future of media strategy across the business. As the paid media lead, you will guide clients and internal partners to ensure all digital marketing initiatives align with broader brand and business strategies. 

You’ll lead high-performing teams to deliver audience-first, cross-channel media plans in close collaboration with Media Activation, Analytics, Creative, and Account teams—clearly demonstrating the impact of paid media. The ideal candidate brings a data-driven mindset, strong analytical skills, and the ability to translate insights into actionable strategies across healthcare brands. 

You should lead by example, foster a positive and entrepreneurial team culture, and serve as a trusted advisor to clients and internal stakeholders. Staying on the pulse of emerging technologies and media trends is key to guiding clients forward and maintaining Real Chemistry’s position as a market leader. 

This is a hybrid role based in one of our U.S. offices—New York City, Boston, Chicago, or Carmel—or remote within the U.S., depending on team and business needs. 

This role will operate on Eastern Time hours, so we encourage candidates located in the Eastern or Central time zones. 

What You’ll Do 

  • Develop and grow senior-level client relationships, consulting across business units to deliver integrated, strategic paid media solutions that drive growth 

  • Lead media strategy and client management across key accounts, converting opportunities into long-term relationships 

  • Set vision and direction for junior and mid-level planners, providing strategic oversight and ensuring delivery of best-in-class, innovative plans 

  • Maintain high-level client engagement while collaborating across departments to ensure smooth day-to-day operations and execution 

  • Oversee strategic planning and execution across HCP and DTC engagements, influencer programs, and corporate media clients 

  • Partner with Media Activation leads to evolve internal processes, establish best practices, and drive innovation across digital and biddable media 

  • Proactively troubleshoot and resolve escalated issues with clients, partners, and suppliers 

  • Step in to support Directors and Associate Directors during peak workloads, maintaining strategic leadership and team stability 

  • Champion integration of Media with broader Real Chemistry offerings, ensuring media is embedded in overall strategy and execution 

  • Mentor and develop direct reports, fostering a culture of innovation, curiosity, and continuous improvement 

This Position is a Perfect Fit for You If: 

  • Our values—Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I”—align with your leadership style 

  • You’re adaptable, resilient, and thrive in evolving environments 

  • You bring strategic vision and tactical discipline, and know how to prioritize for impact 

  • You’re proactive and solution-oriented, always looking for ways to improve outcomes for clients and the business 

What You Have: 

  • 10+ years of experience in media planning and strategy, with 5+ years in client leadership and team management roles 

  • Career focus specifically in media (rather than broader marketing, PR, or sales); candidates with deep and continued experience in media planning will be prioritized 

  • Deep expertise in full-funnel, 360-media planning with a focus on omni-digital channels (programmatic, paid social, SEM/SEO, direct buys); experience in traditional media is a plus 

  • Experience leading media strategy across both Consumer and HCP audiences; experience with retail or e-commerce activation is a plus 

  • Proven success building and scaling media teams or leading in fast-paced, entrepreneurial environments 

  • Experience defining and implementing new operational processes 

  • Excellent communication and presentation skills, with confidence engaging senior client stakeholders 

  • Strong critical thinking and prioritization skills with the ability to manage multiple complex projects at once 

  • Familiarity with media research and reporting tools; working knowledge of site-level analytics a bonus 

  • A test-and-learn mindset with proven results in performance media 

 

Pay Range: $130,000-160,000 USD 

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, and flexible PTO. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at: www.realchemistrybenefits.com

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.

Top Skills

Analytics
Digital Marketing
Media Planning
Media Research
Paid Social
Programmatic
Sem
Seo

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