Senior Director of Demand Planning

We’re looking for a strategic, high-impact leader to own and lead the enterprise-wide demand planning function, encompassing demand planning, inventory management, and ensuring continuity of supply. This person will be responsible for building a forward-looking, integrated demand signal that aligns sales, marketing, supply chain, and finance around a single source of truth. Unlike tactical forecasting roles, this position is focused on orchestrating the entire demand planning process, setting its rhythm, tools, and expectations, and elevating demand planning into a business-critical function. You will lead a small team, but more importantly, you will lead cross-functional alignment and executive-level decision-making through the Integrated Business Planning (IBP) process. This position reports to the VP of Business Transformation.

Key Responsibilities

• Develop and own the enterprise-wide demand planning strategy, including process design, governance, and tool selection.
• Lead the weekly demand planning cycle and demand review as part of the IBP process, creating alignment between Sales, Marketing, Finance, and Operations. 
• Serve as the executive voice of the overall demand forecast—owning forecast assumptions, justifying variances, and ensuring all functions plan from the same data set.
• Translate top-down strategic goals and bottoms-up forecasts into actionable demand plans across channels and categories.
• Lead a high-performing demand planning team; coach and develop direct reports.
• Lead scenario planning for key business decisions (e.g., new launches, promotions, retail commitments, product allocation or capacity constraints).
• Partner with Operations on alignment between demand forecasts and limited supply.
• Partner closely with Sales and Sales Operations to align on customer-level, SKU-specific forecasts, leveraging historical sales trends, current sell-through data, and projected account-level demand and promotions to drive forecast accuracy and inventory readiness.
• Continuously assess and improve forecast accuracy, identifying root causes of error and implementing corrective action.
• Own the implementation and optimization of demand planning tools and systems in collaboration with IT (e.g., NetSuite, forecasting software).
• Demand Forecasting & Inventory Management: Utilize data analytics and forecasting tools to predict demand, optimize inventory levels, and minimize stockouts or overstock situations. Direct finished goods availability through the warehouse network.
• Continuous Improvement: Collaborate on initiatives to enhance the supply chain processes, reduce costs, and improve service levels through the adoption of best practices and innovative solutions.
• Cross-Functional Collaboration: Partner with procurement, manufacturing, warehouse, logistics, and sales teams to ensure seamless coordination across the supply chain and alignment with production schedules and customer needs.
• Lead and/or participate in product life cycle management activities for the phase-in of new products and discontinuation of end-of-life SKUs – coordinating with other functions to maximize service and minimize inventory risks
• Monitor, track and report key performance metrics such as inventory values, schedule adherence, obsolescence and service levels

What Success Looks Like

• A reliable, data-driven forecast used as the foundation for supply planning, inventory decisions, and executive discussions.
• A clear and repeatable weekly demand planning process with high cross-functional engagement and accountability.
• A planning function that evolves from reactive to strategic—proactively guiding the business instead of chasing it.
• Forecast accuracy improvement over time, with visibility into risks and opportunities that allows for better decisions.

Qualifications & Skills

• 10+ years in demand planning, S&OP/IBP, or supply chain leadership, ideally in high-growth CPG or food & beverage.
• CSCP (Certified Supply Chain Professional) certification or other supply chain education is preferred.
• Proven experience designing and leading enterprise planning processes—not just executing within them.
• Strong communication and collaboration skills are essential for working with leadership, various stakeholders and suppliers.
• Advanced understanding of forecasting methodologies, data modeling, and scenario planning.
• Experience with ERP and planning systems (NetSuite preferred); capable of driving tool selection or system upgrades.
• Strategic mindset with a bias for action—you balance long-term vision with day-to-day execution.
• Experience managing and mentoring planning professionals.

Salary: $150,000-170,000 annually

Location: Remote, or hybrid if near SLC, Utah

Position Type: Full-time

Benefits: 

• Paid time off (flexible)
• Paid holidays
• Insurance: Health, dental & vision
• 401(k) + Company match
• Eligible for company bonus plan
• Free product allowance