The Senior Marketing Director will lead global marketing efforts for Veeva Compass and Data Cloud, guiding strategy, messaging, and content. They will build a high-performing team, collaborate across departments, and measure marketing effectiveness to drive business success.
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are seeking a Senior Marketing Director to support our global Data Cloud business, one of Veeva’s four clouds for life sciences. You will be the bridge between our strategy, product innovation, and our message and presence in the market in an environment characterized by sophisticated solutions and a diverse competitive landscape.
You will lead marketing for Veeva Compass, patient and prescriber data for biopharma. You will also lead our global marketing team focused on Data Cloud, our modern data platform for life sciences. You will distill a suite of innovative data offerings into a compelling story that resonates with existing and emerging markets. You will translate customer success into impactful programs and content that enable authentic reference selling.
You will be responsible for hiring, mentoring, and retaining a global team of marketers, fostering a culture of high-performance and cohesion.
You will partner with strategy, sales, and product leaders to ensure seamless execution and market-leading messaging.
What You'll Do
- Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies
- Guide the team’s development of plans, messaging, and content that translates business goals into effective marketing strategies for both products and audience segments
- Define and own the product positioning for Veeva Compass and Data Cloud solutions aimed at senior business and IT leaders
- Plan and execute large scale Summits and intimate community events that bring customers and prospects together to advance opportunities and customer success
- Scale content marketing to ensure the right content and derivative assets are developed quickly and with high quality
- Adapt materials and marketing for use across a number of different vertical markets and sub-segments
- Closely collaborate with strategy, sales, and product leadership to ensure the development and delivery of the most effective programs aligned to the needs of the business
- Measure and optimize to ensure activities are effective, efficient, and deliver high ROI
Requirements
- 10+ years of progressive marketing experience with 5+ years leading marketing teams
- Foundation in marketing in high-growth B2B software or data providers
- Demonstrated history of providing marketing for products across their entire journey from "scale-up" to "market leader"
- Strong experience in translating complex technical capabilities into concise messages and compelling thought leadership
- Track record of building high performing teams
- Ability to manage marketing plans and marketing budgets across products, vertical segments, and geographies
- Ability to balance strategically guiding a 10+ person function while also diving into details
- Experience partnering with stakeholders in strategy, sales, services, and product management
Nice to Have
- Experience with businesses providing high value solutions to life sciences
- Experience marketing data solutions
- Experience with Marketo
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $135,000 - $220,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-Remote#LI-Director
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].
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