Senior Director, Community Content Strategy

About the Team 

BigFuture brings together a trusted community to help every learner own their future.  The BigFuture Community team is responsible for resources, content and go-to-market efforts to reach and engage teens, parents and other caring adults, and K-12 educators.  Our authentic, trusted content featuring experts demystifies the college and career planning process.  Our resources include BigFuture Scholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (280K students recognized for academic achievement in 2025); and BigFuture Ambassadors (community of thousands of high school students who share free college and career resources).  The team coordinates cross-functional go-to-market efforts to reach and engage K-12, students and families. 

About the Opportunity 

As Senior Director, Community Content Strategy, you will be responsible for the content ecosystem underlying BigFuture products, which engage over 15 million unique users a year.  In partnership with the Product and Technology teams, you’ll shape our content-as-product strategy to support personalized exploration on BigFuture.org.  You’ll lead editorial strategy for content served throughout our product, first in a searchable content library and eventually AI-enabled conversation and alongside tools.  You and your team will rapidly create high volume, information-rich, authentic video and text content.  You’ll set and maintain a high bar for content as a player-coach managing staff.    

Roles and Responsibilities  

Strategic Editorial Leadership of Content for Product (35%) 

• Align community content with the BigFuture product vision and roadmap for personalized exploration  

• Own an editorial roadmap for multimedia content for the BigFuture.org product, informed by student and parent needs, business goals and landscape trends 

• Oversee research and define objectives, messaging and approach for community content generation 

• Define ambitious quantitative goals for content, track KPI’s, diagnose opportunities and gaps, and ensure robust tracking systems in partnership with Web Analytics  

• Manage user research and feedback systems to gauge needs, surface use cases and refine content 

• Strategically curate and serve content via a content management system to drive log-ins and other product engagement metrics 

Production Systems and Quality of Content for Product (35%) 

• Prioritize and manage community team’s backlog of content concepts and editorial calendar to drive timely, consistent and rapid content creation  

• Establish and refine robust processes and systems to plan, create and review high-quality content 

• As content lead, set staff expectations and screen all content for quality, accuracy and alignment with brand positioning, voice and style guidance 

• As player-coach, regularly implement all aspects of content production, including research, planning, interviewing and partnering with production teams while simultaneously managing the community content team  

• Manage vendor relationships and systems to ensure economical, efficient delivery of content  

Cross-functional Leadership and Team Management (30%) 

• Surface content-as-product needs to Product and Tech teams and consult throughout discovery, design and implementation processes  

• Surface go-to-market needs and outcomes and track cross-functional efforts to grow audiences, expand reach and strengthen the BigFuture brand 

• In partnership with Engagement and Reach Team, set direction and provide feedback to promote BigFuture content across multiple channels 

• As manager of community content staff, own all aspects of team and people development (prioritization, expectations, evaluation, and attraction of new talent) 

Preferred Skills and Attributes 

• 7+ years managing content systems and creation in partnership with product teams 

• Excellent writer capable of rapid, high-volume generation of accurate, compelling content 

• Experience in content strategy and multimedia creation, including video, articles and graphics 

• Experience-driven intuition to engage Gen Z/Gen Alpha in meaningful college/career exploration  

• 2+ years of experience as a people manager or as project lead in matrix environment  

• Strong quantitative orientation to routinely diagnose, prioritize and assess  

• Strong emotional intelligence to reach outcomes via cross-functional partnerships 

• Experience tracking and managing KPI’s with Adobe Analytics, Tableau and other tools 

• Strong organizational and project management skills 

• Experience managing team workflows via Monday.com or similar tools 

• Deep experience leveraging Drupal or similar content management systems  

• Strong management instincts or experience to maintain a high bar for quality and efficiency