The Senior Digital Marketing Manager will develop and execute global paid media strategies, optimize campaigns, manage budgets, and analyze performance metrics to maximize ROAS.
Managing pricing and rebates shouldn’t be a hassle. Enable’s intelligent platform is built for the speed of today’s market, eliminating disconnects between pricing strategy and rebate execution. We help companies to increase profitability and simplify the complex with accurate, AI-powered insights, real-time performance monitoring, agreement optimization, and simplified rebate management.
After securing $291M in Series A-D funding and acquiring Flintfox in 2025, Enable is positioned for continued, significant growth. Since the launch of our flagship product in 2016, we have been rapidly scaling our client base, product offerings, and built a team of top-tier professionals committed to reshaping the industry.
Want a glimpse into life at Enable? Visit our Life at Enable page to learn how you can be part of our journey.
We are looking for a performance-driven marketer to own our paid media strategy. This role focuses on maximizing ROAS through Paid Search, Paid Social, and emerging AI Search channels.
Duties and Responsibilities
- Strategic Ownership: Develop global campaigns, drive content and ad strategy in support of campaigns, manage segmentation, and ensure integrated approach with broader demand generation initiatives.
- Paid Media Execution: Develop, execute, and optimize comprehensive paid media campaigns across ad platforms to drive lead generation.
- AI Search Optimization: Pioneer testing and advertising strategies on emerging AI-driven search platforms to ensure brand visibility in the next evolution of search.
- Intent-Based ABM Strategy: Leverage intent data (e.g., 6sense, Demandbase, Bombora) to design highly targeted account-based marketing (ABM) campaigns.
- Budget & KPI Management: Manage significant monthly ad spends, ensuring budget pacing and rigorous optimization toward Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets.
- Reporting & Analysis: Monitor campaign performance daily; develop and share meaningful insights with executive team, campaign managers and broader marketing team.
Knowledge, Skills, and Abilities
- Platform Mastery: Deep technical expertise in Google Ads Manager, LinkedIn Campaign Manager, and Meta Business Suite.
- Data Proficiency: Strong analytical skills with the ability to interpret complex datasets to make rapid budget allocation decisions.
- AI Literacy: Familiarity with the mechanics of Large Language Models (LLMs) and how they impact search behaviors and ad inventory.
- SEO Awareness (Preferred): Understanding organic search principles and how they correlate with paid strategies.
Required Education and Experience
- 6+ years of experience in digital marketing with a primary focus on paid media buying.
- Proven track record of managing monthly ad budgets exceeding $50k+ (or relevant scale).
- Experience implementing successful B2B or B2C acquisition campaigns.
- Preferred experience managing external agencies.
Total Rewards:
At Enable, we’re committed to your professional growth. During the interview process, we will explore your experience, expertise, and role scope. Starting pay is determined by factors like location, skills, experience, market conditions, and internal parity.
Salary/Total Cash Compensation (TCC) is just one component of Enable’s Total Rewards package. Enable is committed to investing in the holistic health and wellbeing of all Enablees and their families. Our benefits and perks include, but are not limited to:
Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
Comprehensive Insurance: Health and life coverage for you and your family
Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
Equity Program: Benefit from our equity program with additional options tied to tenure and performance
Career Growth: Explore new opportunities with our internal mobility program
Additional Perks:
Learning & Development: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
According to LinkedIn's Gender Insights Report, women apply for 20% fewer jobs than men, despite similar job search behaviors. At Enable, we’re committed to closing this gap by encouraging women and underrepresented groups to apply, even if they don’t meet all qualifications.
Enable is an equal opportunity employer, fostering an inclusive, accessible workplace that values diversity. We provide fair, discrimination-free employment, ensuring a harassment-free environment with equitable treatment.
We welcome applications from all backgrounds. If you need reasonable adjustments during recruitment or in the role, please let us know. Enable International participates in the E-Verify program in certain locations, as required by law. Learn more about E-Verify and your Right to Work.
Top Skills
Ai Search Platforms
Google Ads Manager
Linkedin Campaign Manager
Meta Business Suite
Similar Jobs
Big Data • Healthtech • Software
Lead integrated digital demand strategy across paid media and SEO/GEO to drive pipeline and revenue. Manage paid media performance, agency partners, budgets, measurement, and reporting. Use analytics to optimize spend, run experiments, and partner cross-functionally to improve full-funnel demand generation.
Top Skills:
Paid Media,Seo,Geo,Analytics Platforms,Crm Platforms,Agile Marketing
Information Technology
Lead and scale global paid digital programs with a focus on SEM and Google Ads. Design full-funnel strategies, manage large multi-product accounts and agencies, optimize bidding/audience/landing pages, align tracking with HubSpot and Salesforce, and drive measurable pipeline and revenue outcomes.
Top Skills:
Google Ads,Display,Youtube Ads,Performance Max,Performance Max (Pmax),Demand Gen,Hubspot,Salesforce,Demandbase,Ai-Driven Bidding,Cro,Landing Page Testing,Multi-Touch Attribution
Healthtech • Pharmaceutical • Manufacturing
Lead and manage the martech ecosystem for Nuvation Bio, driving platform adoption, executing digital campaigns, and supporting analytics and integration efforts.
Top Skills:
AWSAzureGa4Google Search ConsoleGoogle SuiteGtmOnetrustPantheonSalesforce Marketing CloudVeeva
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus

.jpg)

