Senior Digital & Ecommerce Marketing Manager

Job Title:                              Senior Digital & Ecommerce Marketing Manager

Title of Supervisor:                   Senior Director of Digital & Ecommerce

Job Location:                                Mooresville, NC

Company Website:                       www.greenworkstools.com

Company Summary:  

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com

Position Summary:

This role is for a digital marketer who thrives on building campaigns that perform, optimizes, and uses marketing technology to fuel growth.

This individual will be responsible for developing and executing digital strategies across paid media, affiliate, and CRM (email, SMS, push) while constantly identifying new ways to drive incremental revenue through innovation and channel optimization. You will also play a pivotal role in evaluating and leveraging MarTech platforms and tools, and in the long run, lead our transition toward fully in-house media and affiliate operations. This is a high-impact role for someone who can balance creativity, channel mastery, and performance measurement.

Essential Duties and Responsibilities:

• Build and lead cross-channel digital marketing strategies that align with business goals — including acquisition, engagement, retention, and revenue growth.
• Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels.
• Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives.
• Forecast performance and build business cases for digital programs to support leadership decision-making.

• Own strategy and execution across paid search, shopping, display, video, and retargeting
• Platforms include Google, Meta, TikTok, Pinterest, Microsoft, LinkedIn, and emerging channels
• Develop and refine audience segmentation, creative testing, and funnel optimization
• Manage performance agency (or internal execution) to hit ROAS, CAC, and LTV goals
• Collaborate with content and UX to improve ad-to-site conversion performance

• Manage, own and handle Google paid, Meta paid business suites along with owning media budgets and ensure proper pacing, bid management, and funnel-based attribution.

🔹 Affiliate Marketing & Partnerships

• Own affiliate program strategy and work with external agencies to help meet program objectives.

• Manage affiliate programs (Rakuten, ShareASale, etc.), including promotions, commissions, and product focus
• Launch and optimize campaigns for affiliate-deal sites (e.g., Slickdeals), influencers, and creator partners
• Track attribution and partner ROI with GA4, UTM tagging, and platform dashboards

• Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention.
• Use behavioral and transactional data to power segmentation and personalized journeys.
• Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar.

🔹 Analytics & Martech

• Use Google Analytics 4, Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly.
• Build test-and-learn frameworks to optimize spend and scale what works
• Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes.
• Own day-to-day use of MarTech tools (Attentive, Salesforce, etc) and recommend enhancements to support scaling.

• Autonomous Leader: Thrive in a high-impact role with the ability to independently drive the digital & ecommerce marketing function across a multi-channel digital ecosystem.
• Team Development: Coaches, mentors, and empowers team members to grow their skills, take ownership, and deliver high-quality work.
• Strategic Thinker: Ability to balance big-picture vision with hands-on execution, adapting quickly in a fast-paced environment.
• Excellent Communicator: Strong presentation and storytelling skills to effectively convey design rationale to diverse audiences.
• Problem Solver: Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences.
• Cross-Functional Leadership: Collaborates seamlessly across departments, advocating for the digital team while supporting company-wide priorities.

• Bachelor’s degree in Marketing, Business, or related field for Ecommerce brands.
• 5–8+ years of digital marketing experience, including direct ownership of paid, affiliates lifecycle channels.
• Experience with GA4, campaign performance tracking, and optimization.
• Strong knowledge of Shopify, GA4, UTM tracking, and digital media metrics (ROAS, CPA, CTR, LTV)
• Familiarity with email/SMS platforms (Salesforce, Attentive and Rakuten) and affiliate tools

🔹 Preferred Qualifications

• Team player that works cross functionally across a company
• Experience with Salesforce marketing cloud, Intelligence studio
• Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership.

Compensation and Benefits:

• Health, dental, and vision coverage
• 401k company match plan
• Paid sick, personal, and vacation time

Greenworks will not offer sponsorship for employment-based visa status (including, but not limited to, H-1B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.