The Senior Digital Ads Strategist at MissionWired will design multi-channel acquisition strategies, analyze performance data, and optimize ad campaigns to drive donations and support progressive causes.
At MissionWired, we help our partners create revolutionary fundraising strategies that advance their mission, change our country, and have a positive impact on the world.
We help our partners tell big, ambitious stories that invite their supporters into communities to raise mission-changing revenue. Our results are unrivaled, having converted more than $4.5 billion in donations to the world’s most trusted philanthropies and groundbreaking campaigns. We do it over email and SMS, in the mail, across social media, everywhere. We don’t think in terms of channels; we’re single-minded in pursuit of your success.
We’re innovative, progress-obsessed, do-gooders who care deeply about social change and continuing to push the limits on what we can accomplish together. We’ve brought strategies to life for nonprofit organizations working around the world, including Sandy Hook Promise, Human Rights Watch, The Humane Society of the U.S., Save the Children, and Friends of the Earth. Over the years, we have worked with various progressive political organizations and believe that each election cycle is an opportunity for us to support organizations across the country and elect Democrats to legislative bodies up and down the ballot.
We’re an equal-opportunity employer and take seriously our commitment to equality and equity. Our efforts to be inclusive and create opportunity don’t end when someone joins us – they begin. We’ve set our sights on changing the world through our work and with our clients, and representation is at the foundation of what we do. We know that diversity of thought and background makes us stronger. That’s why we’re committed to building and maintaining a diverse community.
Every new team member broadens our perspective and allows us to think bigger. We’ll be at our best when people from underrepresented communities and people with a range of perspectives and lived experiences want to come, stay, and push the boundaries of what’s possible.
Overview: At MissionWired, we manage tens of millions of dollars in media spend and obsess over everything from ad creative to placement to landing page design and flow so we can maximize ROI and acquire the most donors and leads.
We are seeking a Senior Digital Ads Strategist who is eager to be the architect of multi-channel acquisition strategies that drive clicks but, more importantly, fund humanitarian aid and protect democratic institutions. In this role, you will drive the innovation that crushes our clients’ direct response and other acquisition goals. You will work alongside teams of writers, designers, and analysts to bridge the gap between creative storytelling and hard data.
This is a temporary, salaried and benefits-eligible position for a limited period ending no later than January 8, 2027. Potential for extension of contract or offer of continued employment following the end date of said contract is not guaranteed, however may be discussed as the end date approaches. Extension of contract or offer of continued employment is contingent upon business need.
Successful candidates will be responsible for:
- Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
- Helping clients understand our approach and results in the context of their broader cross-channel digital marketing program;
Designing innovative advertising campaigns that help achieve clients’ donor acquisition and advertising goals in the short term, with an eye toward driving long-term fundraising and engagement success; - Analyzing performance data to help our clients understand the why behind the performance, ensuring alignment with their broader mission.
- Navigating the high-stakes, rapid-response world of news-cycle marketing, where your ability to pivot a strategy in real-time can result in millions of dollars raised for a cause in a single day.
- Staying at the forefront of privacy changes (iOS14+, cookieless future) and platform shifts to ensure our progressive partners stay ahead of the curve.
Must-have qualifications:
- At least 3 years of experience managing complex paid media portfolios in a high-growth startup, a major agency, or a political organization.
- A Product Manager approach to ads – you care as much about the post-click experience and conversion rate optimization as you do about the CPM.
- Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions;
Extensive experience with the backend of ad managers. - Obsession with optimization: At MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client’s mission.
- You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.
Nice-to-have qualifications:
- Experience with nonprofit and/or political fundraising.
- Client management experience.
Salary for this role is $77,000 per year. This is a temporary, salaried and benefits-eligible position for a limited period ending no later than January 8, 2027.
Benefits
100% employer-paid premiums for platinum-level medical plan on a national health care network
100% employer-paid life insurance and short term disability
50% employer-paid vision and dental insurance
401(k) with 3% employer contribution
17 vacation days in addition to 12 paid holidays, sick days, bereavement leave, and a volunteer day off.
Paid parental leave at 100% of your salary
Financial support for reproductive and transgender care
Flexible telecommute and remote work policies
Company issued Mac products for home offices
Cell phone service reimbursement, meal and ride-share reimbursement, and other perks available
*Supporting your team on some nights and weekends as we approach high-volume times such as elections may be required.
If you feel you can do the job and are excited about this opportunity but are not sure if you meet all the qualifications, consider applying anyway. We’d love to hear from you!
Top Skills
Excel
Google
Meta
Programmatic
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