Instrument partners with the world’s most ambitious companies to create transformational change through best-in-class brand experiences and communications. From day one, we’ve been committed to making this a place where people can create the best work of their careers — sustainably.
Designers at Instrument work in tight-knit, focused teams alongside strategists, writers, producers, and developers. Collaboration here is more than a buzzword; it’s a core principle that drives everything we do. Together, we craft work that is strategically sound, visually stunning, and deeply resonant.
We’re looking for a designer who thrives at the intersection of brand and marketing. You’re passionate about storytelling, bringing clarity to complex ideas, and shaping design solutions that connect emotionally and strategically with audiences. You’re adept at crafting engaging visuals that reinforce brand identity across campaigns, content, and experiences, whether they’re digital or physical.
You’re a proactive problem-solver who uses any medium necessary to communicate ideas, iterating your way to the best solutions without attachment to any single approach. You maintain a sharp focus on the goals of the project, ensuring that every design decision ladders up to the overall vision and purpose.
Collaboration is where you shine — you work seamlessly with strategists, writers, technologists, producers, and clients, contributing as a key voice on project teams to uphold the quality, integrity, and impact of the design work.
What You'll Do
- Deliver smart, strategic design solutions to the right problems — informed by insights and data, across brand, marketing, and multi-channel campaigns.
- Work on a diverse portfolio of projects that span brand systems, campaign work, and visual storytelling for smart and collaborative clients.
- Lead the creation of cohesive and impactful brand experiences that connect emotionally and strategically with audiences across their entire journey.
- Use storytelling, facilitation, and audience insights to create empathy and guide teams toward meaningful, engaging design outcomes.
- Raise the bar through your design work, facilitation, and client collaboration
- Work on a multi-disciplinary team in a highly collaborative and communicative environment with diverse perspectives and expertise
What You'll Bring
- Demonstrated experience designing exceptional brand & digital experiences, with your role clearly defined on each project in your portfolio
- Strong foundation in visual design, art direction, branding, and creative storytelling across diverse mediums.
- Strategic problem-solving skills with the ability to distill complex information into compelling concepts and ideas.
- Strong verbal and visual presentation skills that get across the process, approach, and impact of your design
- A mind for best practices, paired with a willingness to try something just crazy enough to work
- Ability to move quickly to prove out ideas, and a learning mindset
- Expertise in current industry tools with the ability to adapt to new technologies
- Strong sense of ethics, and responsibility in understanding the way the work we do influences the world around us
- Curiosity, humility, and a passion for doing great work
Pay Range
- The expected pay range for this position is $85,000-$125,000 for our base US Region 3*. We have three regional pay ranges that are adjusted for cost of living (US1 +15%, US2 +7.5%, US3 Base), learn more about our pay philosophy and cost of living adjustments
Top Skills
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
