Senior Data Scientist

Description
This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that location three times a week, at minimum .
The Role
The Senior Data Scientist is an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in Media Mix Modeling (MMM), with hands-on experience developing custom econometrics and statistical models that quantify media impacts and optimize market investment. The Data Scientist has expertise in the economics of media channels (e.g., Linear/Addressable TV, Online Display, Paid Search, Social), measurement of ROAS lift, coordination of media tactics (sequencing/ frequency caps), and insourcing of off-the-shelf MMM solutions.
This person will work closely with GM brand stakeholders to ensure business acceptance of proposed methods, objective performance evaluation, and effective media activation that drives sales. This person will be responsible for developing Media Mix Models, drawing insights, and creating scalable products that identify channel and tactic level high return on investment.
Fully qualified individual contributor who has knowledge and understanding of all aspects of a function and exercises independent discretion and judgment on significant matters based on professional knowledge. Level most professionals can expect to achieve in their career.
EXPERTISE

• Recognized as a fully qualified, experienced professional. Has complete knowledge and full understanding of own area and broad knowledge of related areas.
• Takes broad challenges and, through independent professionally developed analysis, identifies and analyses options, and breaks them down into initiatives capable of implementation. Identifies opportunities and proposes solutions to improve internal processes, services, and structures to support functional strategies.
• Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.
• Works independently; receives minimal guidance. Acts as a resource for colleagues with less experience.

COMPLEXITY

• Identifies and devises solutions based on limited information and precedent. Uses evaluation and judgement to solve problems that are new to the organization and require a deep level of experience and strategic thought to create a solution.
• Enhances relationships and networks with senior internal/external partners who are not familiar with subject matter and often require persuasion. Uses data and analysis to demonstrate the value of a project, anticipating, and addressing objections and or concerns.
• Often effects change in broader functional area without direct exercise of command, using persuasion in situations where reaching agreement may be hindered by differing opinions, past practices, or experiences.

SCOPE AND IMPACT

• Challenges and problems are of a diverse scope with multiple moving parts, where developing a plan and viewing the whole picture is a significant challenge itself. Work is done independently and is reviewed at critical points.
• Owns the development and delivery of solutions, driving cross team and group efforts. Leads by example, taking responsibility for their own actions, acknowledging mistakes, and holding themselves accountable for achieving goals. Addresses and evaluates a diverse range of issues using innovative methods and proposing alternative approaches.
• Serves as a mentor to more junior level employees, providing coaching and guidance on difficult issues.
• Has significant operational impact across their function.

What You'll Do

• Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units
• Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems:
  • Create breakthrough solutions, performing exploratory and targeted data analyses
  • Undertake preprocessing of structured and unstructured data
  • Monitor and sustain model effectiveness
  • Present complex information using data visualization techniques

• Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing
• Identify long-term technical innovations while continuously improving execution efficiency
• Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.
• Deep knowledge of marketing media modeling techniques, including MMM, MTA, unified attribution, ROAS level testing, and various industry measurement media platforms.
• Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
• Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.
• Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

Your Skills & Abilities (Required Qualifications)

• Minimum five years of experience developing, deploying, and monitoring performance of media mix or related models
• Proficient writing Python/R (modeling) and SQL/Spark (data), working with PYMC, StatsModels, Spark/ML, sklearn, numpy and related packages
• Desired expertise media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, item response theory, latent class regression
• Prior experience with paid, earned, and owned media
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Advanced degree (M.A./Ph.D. preferred) in Marketing Data Science, Econometrics, Operations Research, Psychometrics, Finance, (Bio)Statistics, or another quantitative field

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Compensation:

• The expected base compensation for this role is: $130,800 - $211,200. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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