Senior Data Analyst - Digital Analytics

About this role:

Wells Fargo is seeking a Senior Data Science Consultant in Channel Marketing Sciences as part of Consumer Data, Analytics, and Artificial Intelligence. This enterprise COE team is responsible for driving effectiveness of marketing channels with data enablement, measurement, and optimization insights across owned and paid marketing channels. Successful candidate will be part of our team in owned media channel with responsibility to produce analytics for marketing placements and funnel optimization across the website and mobile app. Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Institutionalize and evolve enterprise measurement frameworks and solutions to assess performance of owned media marketing across the business and customer journeys across our websites and mobile app.
• Review and analyze moderately complex, large structured and unstructured data sets from various sources, requiring an in-depth hypothesis generation and advanced analysis of variable factors to convert data into meaningful insights and recommendations
• Interpret and analyze data, using advanced analytics modeling methods and programming, to recommend ways to solve problems and influence business decisions and strategies
• Develop reports and data visualizations to deliver and scale the business insights
• Collaborate and consult with peers, colleagues, and mid-level managers to drive recommendations and strategies based on data-driven analytical insights, trends, and patterns that will resolve issues and achieve goals; may lead projects, teams, or serve as a mentor for lower-level staff
• Execute analytical experiments and create innovative statistical models to discover solutions for abstract business problems across various domains
• Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels
• Act as a subject matter expert and stay curious on evolving marketing technology landscape and drive innovative applications of those in the business.

Required Qualifications:

• 4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Desired Qualifications:

• 4+ years of experience in digital and site analytics preferably with Adobe tools like Adobe Analytics or Customer Journey Analytics
• 4+ years of experience in understanding, defining and quality control of website and app tagging
• 4+ years of experience in data programming experience with proven expertise in Hive, Python and/or BigQuery

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$96,600.00 - $206,100.00

Posting End Date:

28 Apr 2025

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.