Senior Customer Marketing Programs Manager

About the Team

The Product Marketing and Go-to-Market Strategy team at Axonius brings together the key messaging experts across the company, including product marketing, brand, content marketing, customer marketing, and communications to build, enable, and deliver the core Axonius mission, vision, and differentiation to our customers and prospects through collaboration with the broader marketing, sales, and product teams. We are a distributed team of highly passionate and results-driven individuals that work hard, collaborate like professionals, and enjoy winning together.

About the Role

As the Senior Customer Marketing Programs Manager, you will be a highly strategic and execution-driven individual contributor responsible for owning and executing scaled customer marketing programs. You will play a pivotal role in turning strategy into action — driving advocacy, storytelling, and engagement programs that amplify our customers’ voices and fuel business growth. Your focus on customer success, retention, and advocacy, will closely rely on the strength of your cross functional relationships with GTM and Product teams. 

Roles & Responsibilities

Advocacy Programs

• Own our global customer advocacy programs, including customer reference activities, case studies, testimonials, and speaking opportunities
• Execute strategies to identify, engage, and grow a community of customer champions across segments and regions
• Collaborate with Content, Public Relations, Analyst Relations and GTM to drive customer story activation across digital, social, and field channels
• Manage customer award programs and recognition initiatives that highlight customer success, innovation, and impact
• Build and maintain strong relationships with customers to elevate their voice in the market and strengthen brand credibility

Lifecycle Programs (Retention, Up-Sell, Cross-Sell)

• Manage customer nurture campaigns that increase engagement, satisfaction, adoption, and long-term loyalty
• Partner with Marketing Ops, Customer Success, and Sales to identify at-risk accounts and deploy “always-on” retention campaigns and playbooks
• Collaborate with GTM and Product Marketing teams to develop campaigns that encourage upsell and cross-sell opportunities
• Integrate customer success stories and proof points into expansion campaigns to demonstrate ROI and accelerate growth

Program & Project Management

• Drive disciplined program and project management for customer marketing initiatives, ensuring deliverables are completed on time, within scope, and at the highest quality
• Partner with regional marketing teams to align global communication strategies with localized execution
• Support the design and execution of customer advisory boards (CABs), user groups, and strategic customer events, including program management and follow-up communications
• Track and report on key program KPIs, including advocacy impact, retention effectiveness, and expansion-related revenue contribution
• Continuously evaluate program performance and make data-driven recommendations to optimize for scalability and business impact

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 8+ years of experience in customer marketing, with a strong preference for experience in the cybersecurity industry
• Proven experience developing customer-centric programs that drive business outcomes and a track record of driving pipeline from existing customer accounts
• Demonstrated success in creating and executing global customer marketing programs that drive new ARR (new, up, cross) and protect existing ARR (retention)
• Experience with tools such as Salesforce, HubSpot, ReferenceEdge, Pendo, and similar customer data/communication platforms
• Strong project management skills and a proven ability to execute programs from start to finish
• Highly self-motivated, accountable, and proactive with strong attention to detail

What We’re Looking For

• Sense of Urgency & Adaptability: Someone who thrives in a fast-paced, evolving environment and executes cross-functionally with precision
• Scalability & Innovation: A proven track record of creating, automating, and scaling global customer marketing programs that deliver measurable business impact
• Strong Communicator: Exceptional written and verbal skills with the ability to craft compelling messaging for both internal and partner audiences
• Detail-oriented & organized: Able to manage multiple initiatives simultaneously while delivering high-quality outputs
• Collaborative mindset: A strong relationship builder across departments, regions, and partner organizations
• Cybersecurity expertise: Familiarity with the cybersecurity industry, its partner ecosystem, and channel dynamics

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