Lead the design vision and manage creative execution for B2B and B2C marketing campaigns, overseeing all design projects and visual assets.
Promenade is seeking a highly skilled and strategic Senior Creative Designer to join our dynamic marketing team. The ideal candidate is a creative, results-driven individual with expertise in both B2B and B2C marketing. Additionally, the candidate should possess strong skills in image production. This role involves leading the design vision, managing creative execution, and ensuring a cohesive and compelling brand presence across all digital and print platforms.
Strategic Marketing and Design Leadership:
- Set the Creative Vision - Define and communicate a clear design vision and strategy that aligns with brand identity and overall business objectives for both B2B and B2C audiences.
- Manage the Creative Process -Oversee all design projects from concept through execution, providing constructive feedback and ensuring the timely delivery of high-quality assets.
B2B and B2C Campaign Execution:
- Campaign Design - Lead the design and execution of integrated marketing campaigns across multiple channels, including display ads, social media, landing pages, email templates, and video ads.
- Audience Targeting - Translate B2B and B2C marketing strategies into compelling visual design solutions that resonate with different target audiences.
- Cross-Platform Design - Develop and maintain brand consistency across all marketing materials for different segments, adapting visual messaging for specific audiences and platforms.
Image Production and Visual Assets:
- Photo Shoot Management - Plan, organize, and direct photo and video shoots for product and lifestyle imagery, ensuring alignment with brand and marketing needs.
- Image Editing and Retouching - Execute and oversee the editing and retouching of all product, lifestyle, and other photographic assets to maintain a high level of visual quality and brand consistency.
- Creative Asset Management - Maintain and organize a library of all visual assets, including photos and videos, to support marketing and design efforts.
Qualifications
- Experience - A minimum of 5-7 years of experience in a marketing design role, with at least 2 years in a leadership position.
- Education - Bachelor’s degree in Graphic Design, Visual Communications, or a related field.
- Portfolio - A strong portfolio that showcases creative and innovative design work across marketing campaigns, and photo editing.
- Technical Skills - Proficiency in industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Communication - Exceptional communication and presentation skills, with the ability to articulate design concepts and strategies to a variety of stakeholders.
- Feedback & Collaboration - Ability to both give and receive feedback in an open, respectful, and constructive way, fostering a healthy, collaborative team culture.
- Project Management - Demonstrated ability to manage multiple projects simultaneously.
- Bonus Skills - Experience with UX/UI design (web and product) is a strong plus.
Hybrid - 2-3 days per month in Office; Photoshoots as needed
More about us - Promenade
Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - BloomNation (Floral), Promenade (Food, Liquor and Butchers) . The company is based in Santa Monica, CA along with Remote roles.
Additional highlights…
Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)
Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”
Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica
Why join Promenade?
If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.
Top Skills
Adobe Creative Suite
Figma
Illustrator
Indesign
Photoshop
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