Senior Coordinator, Entertainment

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR seeks a talented professional to join in the position of Senior Coordinator, Entertainment based in our Charlotte, North Carolina office.

The Senior Coordinator, Entertainment is responsible for development and execution of strategic marketing initiatives that align NASCAR with key entertainment industry stakeholders. This role identifies, facilitates, and activates opportunities with talent, influencers, and pop culture properties to drive fan engagement and brand visibility across platforms and events. 

Duties include but are not limited to:

• Track, capture, and analyze social media content created by talent and influencers at NASCAR events; manage third-party platforms to evaluate performance and report ROI to internal stakeholders.
• Collaborate with Insights team to understand current and future NASCAR audiences and apply this towards an entertainment-driven marketing strategy.
• Maintain a comprehensive release and production schedules for TV, film, and music and identify alignment opportunities, potential integration or promotional opportunities by using formal and informal tools (industry subscriptions, internet research, trade publications, etc.).
• Develop and coordinate entertainment and talent invitation process for identified tentpole events with the Corporate Events & Hospitality and the Influencer Marketing teams. 
• Coordinate travel, event credentials, and premium hospitality experiences for high-profile guests while ensuring confidentiality. 
• Manage and execute on-site appearances and activations, including scheduling, logistics and talent management at events and race weekends.
• Submit photography requests and manage post event image review, recaps and distribution. 
• Stay current on entertainment trends, pop culture news, and influencer movements to proactively identify new opportunities. 
• Build presentation decks and communication materials for both internal and external stakeholders. 
• Assist with budget tracking. 
• Travel: 15-20%, including weekends

Required skills / experience:

• Bachelor’s degree (B. A.) from four-year college or university.
• A minimum of 4 (four) years related experience and/or training in marketing; or equivalent combination of education and experience.
• A background in the entertainment/music space is preferred. Prior experience placing, securing or working with celebrity talent is a plus.
• Proficient on Company-provided hardware and software, including Word, Power Point, Adobe, Excel, and their equivalents
• Excellent verbal and written communication skills. 
• Excellent organization and time management skills with a keen attention to detail.
• Ability to exercise discretion and maintain confidentiality.
• Ability to collaborate across a wide range of partners and stakeholders.
• Ability to function in a high-speed and quickly evolving environment; able to react quickly and adapt to changing priorities in real time.
• Ability to juggle multiple projects simultaneously.
• Ability to maintain professionalism in high-stress situations.
• A working understanding and background in motorsports preferred, though not required.
• A working understanding of social media platforms.
• Demonstrated ability to work in a fast-paced environment with numerous and rigid deadlines.

Apply Now!

Learn more about this role and our team by applying at https://careers.nascar.com/  for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.