Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!
Yext is looking for a Senior Content Marketing Manager to drive the strategy, execution, and performance of high-impact content that fuels engagement and business growth. In this role, you’ll share our content roadmap, manage editorial production across formats, and leverage AI and data-driven insights to optimize performance.
You will work cross-functionally with marketing, product, creative, and revenue teams to develop content plans that align with business goals, resonates with key audiences, and improves the overall discoverability of our content formats within traditional and emerging AI search channels. This role is perfect for someone who thrives at the intersection of storytelling, strategy, and innovation, bringing a data-driven and AI-forward approach to content marketing.
What You’ll Do
- Own content strategy and execution, ensuring content is aligned with audience needs, campaign objectives, and distribution strategies.
- Lead content planning and production across multiple formats (blog, videos, reports, web pages, interactive tools), managing both in-house and external contributions.
- Shape content strategy with cross-functional partners, working closely with product marketing, demand generation, creative, and campaign teams.
- Optimize content for generative AI search and SEO, improving visibility and engagement across digital touchpoints.
- Leverage data and analytics to track content performance, refine strategy, and drive measurable impact.
- Enhance and manage content repositories, making high-value content easily accessible and actionable for teams.
- Audit, refresh, and repurpose existing content, ensuring alignment with brand, messaging, and performance goals.
- Champion AI and content innovation, experimenting with emerging tools and best practices to evolve Yext’s content strategy.
What You Have
- 8+ years in content marketing, content strategy, or editorial leadership.
- Proven ability to develop and execute content strategies that drive business impact.
- Background in multi-format content creation (e.g., video, interactive tools, email, reports) and multi-channel distribution strategies.
- Strong cross-functional collaboration experience, working with product marketing, growth, and revenue teams.
- Data-driven mindset, with expertise in content performance measurement and optimization.
- Expertise in SEO, AIO, and generative search optimization, ensuring content is discoverable and effective.
- Strong storytelling and editorial skills, with an ability to simplify complex topics into compelling content.
- Experience managing content repositories, workflows, and editorial calendars for efficiency and impact.
- Hands-on experience with AI-powered content tools, with a passion for experimentation and innovation.
- Familiarity with project management tools (Asana preferred) to streamline content production.
Bonus Points
- Experience integrating AI into content workflows—whether through AI-powered writing, automation, or experimentation with AI-generated assets.
- Background in multi-format content creation (e.g., video, interactive tools, email, reports) and multi-channel distribution strategies.
#LI-PV1
Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.
Annual Base Pay Range
$138,500—$207,500 USD
Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.
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