Lead web and campaign content strategy and execution for fraud and identity topics. Own editorial calendar, write and optimize web pages, blogs, landing pages, and emails, manage freelancers, publish in HubSpot, collaborate with design and growth teams, and measure and iterate on content performance to drive traffic and conversions.
Description
The position:
We’re looking for a Senior Content Manager to lead Pipl’s web and campaign content program. This is a role that combines strategy and hands-on execution: turning complex ideas about fraud, risk, and identity into engaging content that attracts, educates, and converts our audiences. From web pages and blogs to landing pages, nurture emails, and campaign assets, you’ll ensure our content is consistent, compelling, and optimized for performance.
What you’ll do:
Content Strategy & Planning
- Own the editorial calendar for web and campaign content
- Align content themes with brand positioning, SEO goals, and campaign priorities
- Maintain a high standard for voice, quality, and consistency across all channels
Content Development
- Write, edit, and publish high-impact assets including web pages, blogs, landing pages, and email campaigns
- Translate complex fraud and risk concepts into accessible, audience-focused narratives
- Optimize content for both SEO and conversion while preserving clarity and credibility
- Repurpose core assets into multiple formats to maximize reach and value
- Manage freelance writers as needed to complete campaign content needs
Content Operations
- Manage content publishing in HubSpot, ensuring accurate tagging, attribution, and reporting
- Collaborate with design and growth marketing teams to deliver polished assets
- Maintain efficient processes for content production, reviews, and updates
Performance & Optimization
- Define and track KPIs such as organic traffic growth, engagement, and conversions
- Use performance insights to refine topics, formats, and distribution
- Test and iterate new approaches to expand content reach and influence
You are:
- 3+ years creating content within the fraud prevention industry
- Strong editorial and storytelling skills with the ability to translate complex concerts into clear, engaging content
- Demonstrated success in producing SEO-driven web content and campaign assets
- Proficiency with HubSpot (web publishing, attribution, reporting)
- Strong organizational and project management skills; comfortable balancing multiple priorities
Similar Jobs
Consumer Web • Healthtech • Professional Services • Social Impact • Software
Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead end-to-end program management for flagship event content, creating scalable operating models, tracking content lifecycles, coordinating cross-functional workstreams, ensuring quality and alignment to corporate narratives, and delivering executive reporting. Build reusable templates, governance, and AI-enabled efficiencies while managing concurrent programs, third-party event recommendations, and ad hoc special projects for the PSM Launch Office.
Top Skills:
Ai ToolsAsanaExcelMicrosoft LoopMicrosoft TeamsPowerPointSmartsheetWorkfront
Social Impact
Lead nonprofit-focused content strategy and editorial POV across GoFundMe Pro, own the content calendar, write and edit flagship pieces, build and mentor a team, create editorial processes, and use performance data, SEO, distribution, and AI to optimize content that drives brand authority and pipeline.
Top Skills:
AIMetaviewSaaSSeo
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
