Principal Content Designer, Marketing Experiences

25WD89523

Overview

Autodesk is seeking a highly skilled Principal Content Designer to join our dynamic Marketing Experiences team. This role is critical for delivering engaging, high-quality content that enhances customer interaction with our brand. As a Principal Content Designer, you will leverage your expertise in e-commerce and conversion, recommend AI tools and best practices to scale content development, and apply your knowledge of content modeling and marketing content strategy to create impactful experiences across multiple platforms.
The Principal Content Designer leads strategic content initiatives across digital products, ensuring clarity, usability, and alignment with business goals. This role involves close collaboration with UX designers, marketing, product management, and software engineering, to create compelling, frictionless content experiences that help customers solve their most critical "design and make" problems. The position increasingly emphasizes AI-driven experiences and data-informed design.

Hybrid/remote candidates in San Francisco or Portland (OR) preferred. US-based candidates desiring 100% remote work in other regions are also eligible.

Responsibilities

Content strategy and content design leadership

• Define and drive content strategy across complex product ecosystems.
• Define a vision, purpose, strategy, and rationale for developing content and language that supports business goals.
• Mentor and guide UX designers, marketers, and content designers on cross-organizational project teams.
• Advocate for user-centered design and content best practices.

E-commerce and conversion optimization

• Craft persuasive, accessible content that drives engagement and conversion across digital commerce platforms.
• Use research, testing, and analytics to inform content decisions.
• Collaborate with marketing and product teams to align messaging with brand and business goals.

Accessibility and inclusive design

• Ensure all content meets WCAG and ADA compliance standards.
• Champion inclusive language and design practices.
• Conduct audits and usability testing with diverse user groups.

AI and ML integration

• Leverage AI tools for content generation and integrate AI into content design best practices to drive consistency and scalability.
• Collaborate with AI/ML teams to design personalized content experiences.
• Shape content models and taxonomies that support machine learning applications.
• Ensure ethical and inclusive language in AI-generated content.

CMS operations

• Apply Contentful experience to provide CMS governance and optimization perspectives. Help define workflows, metadata standards, and lifecycle practices to drive scalability.
• Have a strong grasp of content type development and implementation.

Minimum Qualifications

• 8–10+ years in UX writing, content design, or related fields.
• Excellent collaboration and communication skills across disciplines.
• Knowledge of customer journeys and how to identify opportunities for content touchpoints.
• Deep understanding of AI/ML concepts and their application in UX.
• Experience with enterprise headless CMSs (such as Contentful) and content models.
• Strong grasp of accessibility standards and inclusive design principles.
• Data fluency: able to interpret analytics and user research to inform content.

Preferred Qualifications

• Bachelor’s Degree (English, Communications, Design, IA, or HCI preferred) or equivalent work experience within a related field.
• Experience with prompt engineering and generative AI tools.
• Familiarity with SEO/AEO best practices and strategies.
• Knowledge of Autodesk products.
• Experience in large global enterprise organizations.

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $133,300 and $215,600. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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