Senior Community Manager, Gamification

About Atlassian
Atlassian builds tools that help teams everywhere unleash their potential. Our products are used by millions of users globally, and our thriving community is at the heart of our success. We're looking for a Senior Community Manager with deep gamification expertise to drive engagement, optimize recognition programs, and lead strategic initiatives that make our community the best place for customers, partners, and contributors.
Role Overview
As a Senior Community Manager specializing in gamification, you will lead the design, implementation, and optimization of gamification strategies across our global community. You'll be responsible for driving engagement through innovative programs, optimizing our Kudos system, and providing actionable insights through broader gamification analysis. You'll also serve as the workflow lead for cross-functional initiatives, manage key business partnerships, and oversee contractor relationships to ensure seamless execution of our community vision.
1. Gamification Strategy and Intake

• Develop and refine the overall gamification strategy for the Atlassian Community, aligning with business goals and user needs.
• Serve as the primary intake point for new gamification requests, evaluating feasibility, impact, and alignment with community objectives.
• Collaborate with product, engineering, and design teams to implement new gamification features and enhancements.

2. Workflow Lead

• Own and optimize workflows related to community engagement, recognition, and gamification initiatives.
• Coordinate cross-functional teams to ensure timely delivery of projects and campaigns.
• Identify process improvements and implement best practices to streamline operations.
• Act as a team lead, overseeing contractors and junior CMs working on the gamification funnel, including performance management.

3. Kudos Optimization

• Lead the next phase of our Kudos program, focusing on increased engagement, fairness, and scalability.
• Analyze user feedback and data to identify opportunities for improvement.
• Partner with technical teams to implement enhancements and measure impact.

4. Broader Gamification Analysis

• Conduct comprehensive analysis of gamification initiatives, using data to drive decision-making and demonstrate ROI.
• Benchmark against industry standards and emerging trends to keep Atlassian at the forefront of community engagement.
• Present findings and recommendations to leadership and stakeholders.

5. Cross-Functional Collaboration

• Build and nurture strong relationships with internal teams-including community events, learning, product strategy, and marketing-to advance community and gamification goals.
• Serve as a connector and facilitator, ensuring seamless communication and alignment across departments for community-driven initiatives.
• Coordinate cross-functional efforts to deliver high-impact community programs, ensuring seamless communication and alignment across departments.

• Proven experience (5+ years) in community management, with a strong focus on gamification and engagement strategies.
• Demonstrated success in designing, launching, and optimizing gamification programs at scale.
• Strong project management skills, with experience leading cross-functional workflows.
• Analytical mindset with the ability to interpret data, generate insights, and present findings to diverse audiences.
• Experience managing business partnerships and contractors, including performance management.
• Excellent communication, collaboration, and stakeholder management skills.
• Passion for building inclusive, engaging, and innovative online communities.
• Experience with gamification and forums software a must; experience with Nitro/Bunchball, Jira, Confluence, and other Atlassian tools a plus but not required

Why Join Us?

• Be a key driver of innovation in one of the world's most engaged tech communities.
• Collaborate with passionate, talented teams across the globe.
• Shape the future of community engagement at Atlassian.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn, we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.
Zone A: PLN 142200 - PLN 185650
This role may also be eligible for benefits, bonuses, commissions, and equity.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .