Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
Please note that candidates outside the Chicago, IL area are eligible for remote based employment.Senior Brand Strategist
As a Senior Brand Strategist, you will lead the development of innovative approaches to manufacturer relationships, driving client growth while elevating SPINS' position within the CPG sector. You will leverage your deep expertise in data analysis, market trends, and SPINS' suite of solutions to guide clients through actionable insights that align with their growth objectives. With a strong focus on sales enablement, you will adeptly pitch our capabilities, demonstrate the unique value we provide, and foster lasting partnerships. Your thought leadership and strategic vision will play a crucial role in shaping comprehensive brand narratives and positioning SPINS as a preferred industry partner.
This role offers the opportunity to significantly influence partnerships with leading CPG companies and directly contribute to how SPINS adapts and thrives in the evolving industry landscape.
Job Duties & Responsibilities
- Lead strategic partnership projects, managing the end-to-end process, including planning, execution, and delivery, while ensuring alignment with client objectives and demonstrating SPINS' capabilities.
- Collaborate closely with clients to identify growth opportunities, proactively offering strategic guidance on how they can capitalize on market trends, and positioning SPINS' solutions as key drivers of success.
- Pitch SPINS' suite of solutions to clients with confidence and clarity, showcasing their benefits and aligning them with clients' business challenges to facilitate sales and deepen client relationships.
- Mentor and guide junior team members, fostering a collaborative environment and nurturing talent development within the team.
- Create thought leadership perspectives, offering future-focused insights and analysis that establish SPINS as a trusted authority in the CPG space.
- Develop comprehensive brand and category strategies, using industry knowledge to inspire clients through data-driven storytelling and position SPINS as an essential partner in their growth journey.
- Partner with Sales to strategically position SPINS' solutions, actively participating in sales discussions and leveraging your strategic acumen to pitch solutions that meet clients' marketplace goals.
- Assess the financial impact of client investments, providing senior-level guidance on ROI objectives and articulating the value of SPINS' offerings in delivering long-term strategic outcomes.
- Act as a liaison between Sales, Operations, and Marketing, contributing to go-to-market initiatives, ensuring consistent messaging, and providing support to effectively communicate SPINS' value proposition.
Requirements:
- 6+ years of experience, with a proven track record of outperforming sales objectives
- Background in Consulting, Market Research, Consumer Insights or Category/Brand Management with a demonstrated ability to provide brand strategy and perspectives
- Proficiency in PowerPoint and Excel with an eye to aesthetics
- Proficiency with SPINS, Circana, or Nielsen Data
- Strong intellectual curiosity with a forward thinking mindset regarding CPG market dynamics
- Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
- Excellent communicator to senior leadership with strong stakeholder relationship management
- Project management skills with a passion for developing team members and contributing to team culture
Salary Range: $104,000/yr - $140,000/yr
Note: Applicants must be authorized to work for any US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#LI-SB1 #LI-Hybrid
What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
Top Skills
Similar Jobs
.png)
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
