Senior Associate Lifecycle Marketing - Healthline

RVO Health is looking for a Sr. Associate of Lifecycle Marketing to help drive our mission of health and wellbeing for everyone. In this role, you’ll lead the strategy and execution of personalized, omnichannel lifecycle journeys (email, SMS, push) and onsite experiences across Healthline Media properties—focused on deepening known user engagement and reducing churn. As a data-driven marketer, you’ll become an expert on our known users, leveraging insights to understand their needs and behaviors. This role is critical to increasing the lifetime value (LTV) of our known user.

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

• Own the strategy and execution of personalized, multi-step customer journeys that drive user engagement and retention.
• Partner cross-functionally with Product, Data Science, and Analytics to develop models that test and scale high-impact personalization strategies using first-party data and AI tools.
• Co-lead onsite personalization strategy to increase repeat sessions and known user engagement.
• Develop frameworks to evaluate and grow retention and LTV by segment.
• Create and refine segmentation strategies for known users.
• Lead initiatives to expand first-party data collection across onsite and lifecycle touch points.
• Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership.
• Optimize campaign performance through A/B testing, multivariate testing, and iterative learning.

• 3+ years in lifecycle marketing, marketing analysis, digital analysis, business operations, or a similar role.
• BS/BA degree in Marketing, Business, Analytics, Information Technology, or relevant experience

• Hands-on experience with Iterable, Sailthru, Braze or similar CRM tools.
• Understanding of hypothesis driven A/B, MVT and holdout testing with the ability to analyze test result data to unlock learnings and insights to inform future testing.

• SQL proficient with demonstrated ability to pull your own data, understand full funnel datasets and technical platforms without oversight

• Robust experience working with both user and site level and proven success marrying both data sets to execute well-designed and targeted campaigns.

• Demonstrated experience working with data visualization tools to build relevant reports and dashboards that clearly articulate business insights (Excel, Tableau, Looker etc.)
• Strong communicator with a proven track record of driving influence across cross-functional teams.

• Experience working within D2C digital products and apps is preferred but not required.
• Experience working with Product and Data Science team is preferred but not required. 
• Passion for customer experience, data-driven marketing, and continuous experimentation.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $77,000.00 - $96,000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

We do not provide visa sponsorship for this role at this time.

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