Senior Analyst, Marketing Insights

We are looking for a Senior Analyst, Marketing Insights to join our Marketing Operations team. In this role, you'll be a key part of the Marketing team, owning the reporting and insights function to drive marketing performance analyses. You will be at the forefront of the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with sales, product, and finance. This role is crucial for shaping marketing strategy by analyzing performance across various channels, identifying trends, and uncovering opportunities for growth.

• Performance Analysis & Insights: Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic. Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
• Reporting & Visualization: Maintain data visualization dashboards and reports that track key metrics and KPIs. You will also streamline reporting processes to surface real-time insights that improve channel performance.
• Strategy & Optimization: Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations.
• Cross-functional Collaboration: Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms. Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels.
• Operational Excellence: Manage key marketing platforms (e.g., MTA/MMM tools such as Hockeystack) to ensure data integrity and process efficiency. You will also support campaign operations, including budget optimization and allocation.

As a campaign operations analyst, how results are achieved is paramount for your success and, ultimately, in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following:

• Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
• Functional expertise - subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
• Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning - Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Builds networks - effectively building formal and informal relationship networks inside and outside the organization.

All Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.

• Experience: You have 3–5 years of experience in marketing analytics, marketing operations, or a related performance marketing role. Experience working in a B2B marketing environment is a plus.
• Technical Skills: You have strong analytical skills with the ability to distill complex data into actionable insights. You are proficient in tools like Excel, Google Sheets, Tableau, or other BI/reporting platforms. Experience using SQL, Python, or R for data manipulation and analysis is highly valued.
• Data & Analytics Expertise: You have a proven track record of using data to drive significant improvements in marketing performance. You also have experience with forecasting, budget modeling, and media effectiveness analysis.
• Communication: You have excellent communication and storytelling skills and can synthesize data into business insights and clearly articulate complex analytical findings to diverse audiences.
• Attributes: You are highly organized, curious, and proactive, with strong attention to detail. You are able to work both collaboratively and independently in a fast-paced, dynamic environment.

The base wage range for this position based in our New York City Office is targeted at $109,000.00 to $119,900.00 per year.

#Hybrid #LI-DW1