SEM Marketing Manager

The role:

SoFi is seeking a talented SEM Marketing Manager to join the performance marketing team and help lead our acquisition and retargeting efforts. As  a member of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth and strategy of the business. You will play a key role in analyzing data and finding trends, owning major testing initiatives, and developing scalable strategies.

What you’ll do: 

• Develop and implement the digital acquisition and retargeting strategy for SoFi's consumer financial products by building and executing campaigns across key platforms such as Google Ads, Bing Ads, and SA360
• Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more 
• Own scaling and optimizations for all products to hit the channel growth goals while maintaining efficiency 
• Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
• Collaborate with cross-functional teams such as the Brand and Marketing Data Science
• Own creative asset ideation, testing road maps, and optimization with our internal creative team
• Analyze and understand the business impact driven by campaigns to establish marketing KPI's and forecast long-term growth

What you’ll need:

• 3 - 5 years experience running performance marketing campaigns on SA360, Google Ads, and Bing Ads
• Technical knowledge and expertise of the Google Ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
• Advanced knowledge of Excel / Google Sheets for data analysis and campaign reporting (Tableau, Looker, and Amplitude experience is a plus)
• Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
• Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
• Strong communication skills and ability to present learnings with internal teams
• Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns

Nice to have:

• Experience in financial services or any highly regulated industry
• Experience marketing B2C and B2B products
• Knowledge in project management tools such as Jira and ClickUp
• Experience leveraging data reporting tools such as Tableau