Search Marketing Manager

Job Description:
Our Opportunity:
Chewy is seeking a highly motivated, goal oriented and analytical Paid Search Marketing Manager to join our exciting and fast paced company in our Boston, MA, Plantation, FL or Minneapolis, MN office.
As a Search Marketing Manager you will be responsible for creating, managing and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones.
You will prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources that are incremental to the Performance Marketing program. You must learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical aptitude.
What You'll Do:

• Own project work and support key projects owned by team members across the Boston, MA, Plantation, FL and Minneapolis, MN offices for the largest and fastest growing marketing channels in the company
• Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation
• Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics
• Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights
• Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
• Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities
• Build new relationships and work in parallel with other disciplines at the company

What You'll Need:

• Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline
• 4+ years of experience in paid search, preferably ecommerce or performance/direct response
• Experience managing Google/Bing Shopping ads (Pmax)
• Experience with analytics platforms like Google Analytics or Adobe Analytics
• Intermediate experience in Microsoft Excel
• The ability to analyze large datasets to gain insights and make confident recommendations
• Strong mathematical, analytical, and communication skills (written and verbal)
• Experience with A/B and multivariate testing and specific actions taken as a result
• Ability to effectively work together with marketers, product managers and engineers alike
• A tenacious attitude for learning and taking on new challenges, and entrepreneurial/self-starting mentality
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks
• Flexibility for periodic travel

The base salary range for this role is $95,500 - $152,500.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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