SDR Manager

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

As the SDR Manager, you will play a pivotal role in shaping and scaling our outbound sales efforts. You will lead and mentor a team of SDRs, driving strategy, optimizing outreach, and ensuring our team effectively engages with school and district leaders. Your leadership will be instrumental in developing a high-performing team, refining sales processes, and achieving pipeline growth that contributes to ClassDojo’s overall success.

• Lead & Develop the SDR Team: Recruit, train, mentor, and coach SDRs to meet and exceed performance goals.
• Optimize Outreach Strategies: Build and refine outreach strategies across phone, email, and social channels to drive engagement with school and district leaders.
• Drive Pipeline Growth: Oversee the SDR team’s contribution to the sales pipeline, ensuring a steady flow of qualified leads for Account Executives.
• Performance Management & Metrics: Establish and track KPIs, analyze SDR performance, and implement improvement strategies where needed.
• Collaborate Cross-Functionally: Work closely with Sales, Marketing, and Operations teams to align strategies, optimize lead generation, and enhance messaging.
• Refine Sales Processes & Playbooks: Establish scalable and repeatable SDR processes, scripts, and cadences to ensure consistency and effectiveness.
• Leverage Sales Technology: Ensure the SDR team effectively utilizes tools like Salesforce, Outreach, and other sales engagement platforms to drive efficiency.

• You have a proven track record of leading and growing high-performing SDR teams, with consistent achievement of pipeline and revenue goals.
• You have strong coaching and mentorship skills, with a passion for developing SDRs into successful sales professionals.
• You thrive in a fast-paced, dynamic environment and enjoy the challenge of scaling outbound sales efforts.
• You have excellent communication and relationship-building skills, both internally (with cross-functional teams) and externally (with education decision-makers).
• You are data-driven and analytical, using metrics to drive decision-making and continuously improve team performance.

• You have experience in education technology sales, particularly in selling to K-12 schools and districts.
• You have successfully built SDR teams from the ground up or significantly contributed to the scaling of a team.
• You are comfortable working cross-functionally with Marketing, Sales Ops, and Account Executives to refine outreach strategies and enhance conversion rates.
• You have experience with sales technologies such as Salesforce & Outreach.
• You are passionate about education and making an impact, aligning with ClassDojo’s mission to transform learning experiences for children worldwide.

This role offers a unique opportunity to shape and scale ClassDojo’s sales development function, directly contributing to our growth and impact in education. If you’re an experienced SDR leader looking for a mission-driven company where you can make a difference, we’d love to hear from you!

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

• How ClassDojo Connects Parents, Students, and Teachers 
• “Whats New on ClassDojo 2023”
• TechCrunch Article: Second Act comes with First Profits

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. This role is eligible for an incentive pay component. The estimated range below represents On Target Earnings ("OTE"), which includes both an annual base salary and target sales incentive.

CA, WA, NY, NJ, CT states: $130,000 - $178,000 (USD)

All other states in the US: $117,000 - $160,000 (USD)

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