The Scale Demand Generation Specialist will design and execute marketing campaigns, collaborating with sales teams to drive revenue and improve lead generation efforts.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Scale Demand Generation Specialist
Why We Have This Role
We're looking for a Scale Demand Generation Specialist to help drive revenue and growth by designing and executing marketing campaigns that reach and engage high-value prospects. Your work will directly impact our sales pipeline by building demand beyond our largest accounts and collaborating closely with Sales, Field, and Integrated Marketing. This is a chance to shape new marketing programs, optimize existing ones, and ensure our outreach is timely, targeted, and effective—with your expertise at the center.
How You’ll Find Success
- Leverage strong analytical skills to use data for campaign strategy and ongoing optimizations focused on pipeline and revenue.
- Exceptional project management—plan and flawlessly execute complex, multi-channel marketing campaigns and events.
- Build trust and collaborate cross-functionally with Field, Integrated, and Regional Marketing teams for maximum impact.
- Innovate and develop new multi-touch programs that capture and convert key accounts and buying centers.
- Own end-to-end campaigns, managing competing priorities with precision and attention to detail.
- Communicate clearly and persuasively with stakeholders, translating campaign performance into actionable insights.
How You’ll Grow
- Become an expert in the full demand generation stack, from virtual events to ABM and attribution.
- Develop leadership and cross-functional collaboration skills by managing projects with internal stakeholders.
- Receive mentorship, contribute to shaping a new, high-visibility function, and gain hands-on experience in strategic program building.
- Broaden knowledge across marketing disciplines, including campaign ideation, regional scaling, and technology adoption.
- Expand your professional network with peers in Marketing, Sales, and Operations globally.
Things You’ll Do
- Drive and deliver virtual event strategies—plan, promote, and analyze high-impact webinars, demos, roundtables, and workshops to fuel pipeline growth.
- Execute targeted ABM campaigns, creating personalized account journeys and conversion-driving content in collaboration with Sales.
- Optimize lead capture and nurturing with multi-channel strategies that advance prospects through the funnel and align tightly with Sales workflows.
- Analyze campaign outcomes, provide insights, and use A/B testing to constantly improve results (ROI, engagement, conversion).
- Coordinate regionally and globally with Sales, Field Marketing, and Marketing Ops to ensure smooth campaign execution, accurate data, and timely reporting.
What We’re Looking For On Your Resume
- 3-5 years of B2B demand generation or field marketing, preferably SaaS or startup experience
- Proven ability to manage marketing automation (Marketo preferred), CRM (Salesforce preferred), and virtual event platforms (Zoom Webinar, ON24, etc.)
- Experience running ABM strategies and campaigns, leveraging account-based tools and tactics
- Comfort analyzing marketing data and using results to inform next steps
- Track record of executing multiple complex projects/campaigns at once
- Strong written and verbal communicator
- Experience with AI-powered tools, Sales/Revenue/Marketing Ops, attribution/pipeline reporting, or digital event certification.
What You Should Know About This Team
- Collaborate extensively across global marketing and sales teams, balancing scalable initiatives with regional flexibility.
- Be part of a new, fast-growing team shaping programs and processes, with real influence on both current outcomes and future direction.
- Direct coordination with Field Marketing and Sales, working virtually and asynchronously with colleagues across time zones.
- Opportunity to make a tangible, lasting impact on both the company and your own career.
- Tight feedback loop—see in real-time how your work affects results.
Our Team’s Favorite Perks and Benefits
- Immediate feedback from close partnership with Sales, so you see the impact of your work quickly.
- Embedded with Field Marketing—opportunity for travel and hands-on field experiences.
- Highly collaborative, supportive culture—your ideas, connectivity, and communication skills are valued and developed.
- Exposure to a variety of marketing disciplines and international teams, supporting ongoing career growth and skill-building.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.
Washington State Annual Pay Transparency Range
$81,000—$121,000 USD
Top Skills
Marketo
On24
Salesforce
Virtual Event Platforms
Zoom Webinar
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