Develop personalization strategies using Salesforce Marketing Cloud, design web experiences with React.js, optimize customer journeys, and collaborate with e-commerce teams for improved engagement.
Solvd Inc. is a premier software engineering company. We have 8 offices across the globe and over 800 international employees on staff. With over 12 years of experience, highly skilled teams around the world and deep industry knowledge, we help clients create software that improves their operations and opens new markets. We have built an impressive roster of digital-native enterprise clients including some of the biggest brands in retail and social media.
We are searching for a skilled Frontend SFMC developer to support the campaign operations.
Responsibilities:
- Campaign management: Build and execute marketing campaigns using Salesforce Marketing Cloud based on the received detailed brief and content.
- Data management: Utilize Salesforce Marketing Cloud's data management capabilities to create and maintain data extensions, segmentation strategies, and customer journeys.
- Email Marketing: Develop, test, and optimize email marketing templates and content based on the provided design.Ensure that email campaigns are effective, relevant, and personalized for target audiences.
- Marketing Automation: Build and manage automated customer journeys using Journey Builder, ensuring seamless customer experiences and engagement across different markets and languages.
- Analytics & Reporting: Track, analyze, and report on the performance of campaigns and customer journeys. Provide insights for continuous improvement.
- A/B Testing: Conduct A/B testing for emails, landing pages, and other digital marketing assets to optimize performance and drive results.
- Integrations: Work with internal teams to integrate Salesforce Marketing Cloud with other tools and platforms to enhance campaign execution and customer data synchronization.
- Troubleshooting & Support: Provide ongoing support and troubleshooting for any issues related to Salesforce Marketing Cloud. Address any deliverability, automation, or data-related challenges.
Requirements:
- 5+ years of experience working with Salesforce Marketing Cloud, with hands-on experience in Email Studio, Journey Builder, Automation Studio, and Audience Builder.
- Strong knowledge of email marketing best practices, automation, and segmentation strategies.
- Strong experience with AMPscript and SQL for advanced email personalization and data manipulation.
- Solid understanding of customer data management, data extensions, and building targeted customer segments.
- Proven experience in using SFMC to create automated customer journeys and workflows.
- Strong proficiency in Salesforce Marketing Cloud reporting tools and analytics.
- Familiarity with integrations between SFMC and other platforms (SFSC, OMS, eCommerce, etc.).
- Ability to work with cross-functional teams and support multiple projects simultaneously.
- Strong attention to detail, excellent problem-solving skills, and a passion for delivering results.
- MCP experience is a plus (Marketing cloud personalization).
Tech stack:
- Salesforce Marketing Cloud (SFMC)
- Front-end: React.js
- Data & Integrations: REST APIs, GraphQL, SQL
- Analytics: Google Analytics, Adobe Analytics
- Familiarity: Salesforce Commerce Cloud, Adobe Experience Cloud, CDPs (Customer Data Platforms)
Top Skills
Adobe Analytics
Adobe Experience Manager
Ampscript
Cdps
Google Analytics
GraphQL
React
Rest Apis
Salesforce Commerce Cloud
Salesforce Marketing Cloud
Sfmc Personalization
SQL
Ssjs
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