Sales Executive, Digital Advertising

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

ABOUT US:

Over the course of the last years Sportradar significantly expanded its range of advertising products & services covering the full acquisition funnel. Today our proprietary multi-channel Marketing Platform enables ambitious clients worldwide to more effectively and efficiently engage, acquire and retain customers – both as self-service and managed-service. 

Sportradar is now looking to recruit an experienced Sales Executive to join the team and drive adoption of our advertising products & services from sports-interested brands in the North American ecosystem.  

THE CHALLENGE:

• Identify, prospect, and grow our business with brands engaging with sports in North America helping unlock marketing performance and/or brand awareness
• This role will play a pivotal part in driving sales activity focusing on our digital advertising tech stack that includes all Programmatic Channels as well as Paid Social and Search services
• The role will also be responsible for driving brand investment/participation in the FanID platform, and specifically those interested in advertising campaigns as part of their associations with major sports Leagues and Teams in the US
• Lead consultative conversations with CMOs, Heads of Marketing, and agency leaders to demonstrate how Sportradar can solve business challenges and fuel customer growth.
• Own and drive the sales process for significant recurring investment from key brand-owners and their agencies
• Take charge of the sales cycle from discovery, prospecting, preparing, pitching through to gaining commitment and contracting
• Build a robust pipeline, accurately forecast revenue, and ensure long-term business growth through recurring partnerships.
• Support and consult product teams to optimize our products and services from a sales perspective and shape the go-to-market narrative
• Define, test and optimize business and pricing models with attractive offerings for key clients or partners and profitability contribution for Sportradar
• Be part of Sportradar’s global sales team, collaborating and sharing best practices as you establish and evolve the company’s ad-tech capabilities for sports-interested brands
• Actively engage in the sports advertising ecosystem, interact with key players, establish key relationships and gain deep understanding of the setup and needs of all stakeholders
• Represent the division and company externally at events and meetings
• Both domestic and international travel is required

ABOUT YOU:

• A minimum of 6 years of experience in selling digital marketing solutions, marketing business development or marketing agencies is highly beneficial
• A proven track record of sales, building strategic partnerships, establishing new business pipeline and building long-term relationships with major blue-chip clients and agencies
• Strong background in sales and digital marketing ecosystems (programmatic, paid social, CRM, performance marketing)
• Demonstrated success establishing new business and digital media business models
• Ability to translate complex ad-tech solutions into clear marketing and business value propositions.
• Ability to work independently while managing multiple priorities
• Excellent presentation and communication skills
• Strong consultative selling skills—credible with CMOs and agency leadership teams.
• Understanding of ad-facing business models
• Understanding of the sports brand and agency eco-system
• Be thought leader within the sports and marketing ecosystem: attend events both domestic and abroad, network with stakeholders, and represent Sportradar as a trusted partner in digital transformation.

OUR OFFER:

• A collaborative environment with colleagues from all over the world (Offices in Europe, Asia and US) including various social events and teambuilding. 
• Flexibility to manage your workday and tasks with autonomy. 
• A balance of structure and autonomy to tackle your daily tasks. 
• Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants. 
• Global Employee Assistance Programme. 
• Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience). 
• Online training videos. 
• Flexible working hours. 

While we appreciate the flexibility and benefits of working from home, we strongly believe that coming together in person fosters stronger connections, encourages collaboration, and drives innovation—both as individuals and as a company. The energy, shared ideas, and team support we experience in the office strengthen the foundation of our success and culture. For this reason, we are an office-first business operating on a hybrid model, with team members working in the office three days a week to build relationships, exchange ideas, and grow together. 

OUR RECRUITMENT PROCESS:

• Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations. 
• Two Technical Interviews: Meet with the Technical team and later with the Hiring Manager to dive into your solution, as also discuss team fit.
• Finals Steps: Receive feedback and, if successful, an offer! 

Pay Range: $200,000 - $220,000 OTE

Sportradar intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors including but not limited to experience, qualifications, and location. Base pay is just one component of the Total Rewards that Sportradar provides to compensate and recognize employees for their work. Sportradar offers best-in-class benefits such as a comprehensive benefits package, performance bonus program, equity stock purchase and 401k contribution. Please consult with your recruiter to learn more as all benefits are subject to eligibility requirements.

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!