Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.
Role: Sales Director (Live Events & Entertainment)
Department: Sales
Location: LA or NYC
Reports into: VP Sales, AMER
ABOUT THE ROLE
Disguise is looking for an ambitious and driven Sales Director to lead a team of Sales Managers across our Live Events, TV/Film, and Broadcast verticals in the AMER region. You’ll focus on helping major concerts, festivals, studios, and broadcasters enhance their fan experiences through cutting-edge real-time graphics, immersive visuals, and dynamic content powered by Disguise's market-leading technology. You will also work with universities and educational institutions who leverage Disguise’s virtual production technology.
This is a quota-carrying role where you will wear two hats, balancing exceptional people leadership with significant sales experience, to drive personal and team results.
You will work closely with internal teams and external stakeholders to maximize the impact of Disguise's solutions, identifying and engaging with touring groups, studio operators, integrators, and AV consultants to drive adoption of innovative and creative solutions.
WHAT YOU WILL DO:
- Manage a team of individual contributor Sales Managers / Sales Executive across our key verticals, driving their success as well as achieving your own personal quota.
- Lead new business sales cycles valued at $100K–$1M+ in the Live Events, TV/Film, and Broadcast verticals.
- Design and execute a strategic go-to-market plan to grow Disguise's footprint as a market leader
- Build strong relationships with entertainment executives, ownership groups, experience designers, technical directors, and integrators
- Forecast accurately within Salesforce and Clari for both product and services pipelines
- Create and deliver compelling sales presentations, demos, and proposals
- Collaborate with marketing to build targeted campaigns and thought leadership across the sports & entertainment market
- Represent Disguise at key industry events and deliver public presentations as a subject matter expert
EXPERIENCE & SKILLS:
- 7+ years of end-to-end B2B sales experience, preferably in live events, studio and broadcast entertainment, and/or AV tech
- 3+ years of managing, inspiring and motivating teams
- Strong experience closing complex, technical sales ($100K–$1M+) and navigating long sales cycles in the venue space
- Deep understanding of live event operations, studio technology, AV integrations, and stakeholder ecosystems (e.g., digital, content, creative, IT, broadcast, etc.)
- Experience with structured sales processes (e.g., MEDDPICC, BANT)
- Proven track record building strong relationships with both technical and executive stakeholders
- Exceptional presentation, negotiation, and communication skills
- Experience forecasting sales for 3months-1+year
- Comfort in public speaking roles and representing brands at industry events
BEHAVIOURS & VALUES:
- High level of attention to detail: able to keep reports and documentation up to date
- Winning mindset: being brave, bold and striving for growth
- Driven: being proactive and passionate in seeking what might not immediately be apparent
- Dependable: being both a team player and autonomous agent to drive results
- Dynamic: being able to pivot quickly with an abundance of energy and resilience
- No Ego: being approachable, authentic and humble
About Disguise
Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment.
Don’t Disguise your differences.
Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere.
Our values
- Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.
- Evolutionary. We innovate using our user’s ever-changing needs so our technology remains ahead-of-the-game.
- Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
- Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.
- Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.
Our benefits
- We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
- Hybrid working between home and our offices (dependent on role and location)
- Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes
- Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
- Training, coaching & mentoring
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