Sales Director, Europe

Who we are:  

We're transforming one of the world’s oldest industries with cutting-edge technology and an innovative approach. Backed by top-tier investors and recognized by Time as one of the "best Inventions of 2024" and Fast Company as one of 2024's "Next Big Things in Tech", Electra is scaling rapidly and we're looking for bold, driven individuals to help us reshape the future of iron production. If you're ready to make a real impact in a company that's redefining heavy industry for a cleaner, smarter world, we want to hear from you.

What you will do:  

Reporting to the Head of Sales, the Sales Director, to lead our commercial efforts across the European market. This role will focus on driving adoption of Electra’s low-carbon iron among steel producers and expanding into specialist markets where sustainable materials are in high demand. The ideal candidate will bring deep industrial sales experience, strong market knowledge, and a passion for advancing clean technologies. 

Located Based in Europe, preferably Germany.

Responsibilities include:

• Develop and implement a sales strategy targeting steel producers and specialist market segments
• Drive revenue growth and market penetration for Electra’s low-carbon iron products
• Manage sales forecasting, pipeline development, and performance tracking
• Build and maintain relationships with key stakeholders in the steel industry and niche markets
• Lead complex negotiations and close high-value deals
• Stay informed on industry trends, regulatory developments, and sustainability initiatives across Europe
• Partner with Marketing, Product, and Operations teams to align sales efforts with customer needs
• Provide market feedback to inform product development and strategic planning 
• Represent Electra at industry events, conferences, and trade shows
• Read, understand, and comply with all workplace health and safety policies, safe work practices, and company policies and procedures 
• Perform other duties as assigned by supervisor 

What we need you to bring to the team:   

• Bachelor's degree in business, Marketing, or related  
• 10+ years of progressive B2B sales experience, ideally within industrial, steel, or clean tech sectors 
• Demonstrated success selling to steel producers and navigating complex, multi-stakeholder procurement cycles
• Deep understanding of European market dynamics, sustainability regulations, and emerging trends in low-carbon materials
• Proven ability to create and negotiate high-impact contracts, including industry-first agreements, in alignment with strategic goals 
• Skilled in conducting joint customer meetings with senior colleagues to drive new business and strengthen existing relationships
• Experience developing and maintaining a live CRM system to support sales operations and pipeline visibility
• Fluent in English and German 
• Strong leadership presence with a hands-on approach and able to lead by example as a working manager while driving new business and managing a personal book of accounts 
• Committed to building a high-performance sales culture through regular communication, coaching, client visit observations, and team development
• Excellent communication, negotiation, and relationship-building skills across diverse stakeholder groups
• Willingness to travel extensively across Europe to engage with customers and partners