Regional Sales Lead GM

**This role is located in Somerville, MA (Location) - We are a hybrid work environment and are in the office 3+ days/per week.**

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2023.

As the Regional Sales Leader for North America, you’ll lead and develop Tulip’s enterprise sales team based out of our global headquarters in Somerville. You'll be responsible for driving ARR growth by coaching and supporting a team of Account Executives as they navigate complex, consultative enterprise sales cycles.

This is a hands-on leadership role, ideal for someone with a builder’s mindset, strong coaching instincts, and a passion for value-based selling. You’ll work closely with cross-functional teams—Professional Services, Sales Engineering, Customer Success, Marketing, and BDRs—to shape and execute our go-to-market strategy in key industrial verticals.

This is a highly collaborative role at the center of Tulip’s GTM engine, with strong organizational support and visibility.

• Own the North American ARR number and drive execution across the region.
• Coach, support, and develop a growing team of Account Executives selling into complex enterprise environments.
• Drive strong opportunity qualification and consistent execution of Tulip’s value-based sales methodology.
• Collaborate cross-functionally with Sales Engineering, Professional Services, Customer Success, BDRs, and Marketing to ensure alignment on account strategy and customer outcomes.
• Support the team in navigating multi-stakeholder enterprise deals, pilots, and expansions.
• Participate directly in high-impact customer conversations and act as executive sponsor when needed.
• Recruit, hire, and onboard new sales talent; foster a performance-driven and supportive team culture.
• Monitor pipeline health, forecast accurately, and report key insights to senior leadership.
• Actively contribute to improving the playbook and feedback loop between the field and headquarters.

• 5–10 years of enterprise sales experience with 5+ years managing sales teams in a SaaS/PaaS environment.
  Proven track record closing complex, multi-stakeholder deals with C-suite and VP-level buyers.
• Deep understanding of value-based, consultative sales approaches (e.g. Challenger, MEDDIC, or equivalent).
• Ability to coach AEs on pipeline development, qualification, and closing strategies.
• Experience working collaboratively with cross-functional partners (SEs, CSMs, PS, Marketing).
• Exceptional communication, presentation, and stakeholder management skills.
  Familiarity with manufacturing, life sciences, or industrial software is a plus.
• Experience using Salesforce to track pipeline and performance.

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.