The Regional Director of Digital Sales will drive digital revenue growth, lead high-value sales initiatives, and support local sales teams across markets.
Nexstar Media Group is seeking a Regional Director of Digital Sales responsible for accelerating digital revenue across a defined portfolio of local markets. This senior role is focused on execution—partnering with local leadership to drive performance, increase share of wallet, and close high-value opportunities across owned & operated inventory and marketing services.
The ideal candidate has a proven track record in digital ad sales, particularly in the OTT/CTV ecosystem, with experience in programmatic advertising, data-first solutions, audience targeting, and strategic partnership development. This is a high impact role for a revenue leader who thrives in-market, influences outcomes, and holds teams accountable to digital growth targets.
Key Responsibilities
- Revenue Leadership & Sales Execution
- Own digital revenue outcomes across assigned markets, driving growth across all product lines: OTT/CTV, Display, OLV and Marketing Services.
- Partner with local GMs, GSMs, and AEs to develop and close high-value deals, expand existing accounts, and penetrate new business.
- Push adoption of multi-platform solutions that drive measurable ROI for clients and maximize yield on premium inventory.
- Act as the point of escalation and deal support on key enterprise, regional, and multi-market opportunities.
- Support Regional Vice Presidents on strategic initiatives and digital growth opportunities for markets
- Field Enablement & Market Activation
- Support and influence local sales teams to prioritize digital in every sales conversation.
- Identify underperforming segments and implement targeted actions to accelerate growth.
- Reinforce the company’s go-to-market strategy, pricing discipline, and product positioning to win share in competitive markets.
- Help implement quarterly and annual plans that align to local revenue targets and product mix goals.
- Performance Accountability & Forecasting
- Track regional pacing to budget and proactively address shortfalls with market-level interventions.
- Lead weekly forecast reviews, monthly pipeline health checks, and deal strategy sessions with local sales leadership.
- Partner with corporate revenue operations to ensure forecast accuracy, CRM discipline, and revenue visibility.
- Strategic Collaboration
- Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers.
- Support recruitment and onboarding of top-tier digital talent in key markets as needed.
KPIs & Success Metrics
- Digital revenue growth (YoY and pacing to budget)
- Average deal size and digital product mix
- Share of wallet growth in top accounts
- Pipeline coverage and close rates
- Number of markets achieving quota
Qualifications
- 6+ years in digital media sales or digital revenue leadership, preferably with local/regional media organizations
- Proven success leading or influencing sales teams to exceed digital revenue goals
- Deep expertise across digital ad channels including CTV/OTT, display, programmatic, native, search, social, and email
- Strong executive presence and ability to command sales strategy discussions in-market
- Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies
- Fluent in CRM tools, forecasting methodologies, and digital advertising platforms
- Highly autonomous and results-driven, with a bias toward action
- Ability to travel up to 75%
Salary Range: $180,000 - $225,000
Job Location: Position can be located in any Nexstar market.
Top Skills
Crm Tools
Ctv
Digital Advertising Platforms
Ott
Programmatic Advertising
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