Regional & ABM Senior Marketing Manager

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 7 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.

Role Description
As the Regional & Account-Based Senior Marketing Manager, you will own and execute regional and ABM programs that drive measurable pipeline and revenue growth across priority U.S. regions and strategic accounts. You act as the strategic marketing partner to regional sales leaders, blending localized experience marketing with data-driven ABM to accelerate new, renewal, and expansion revenue.

Travel up to 30% may be required during peak seasons.

Responsibilities
In this role, you will be responsible for driving towards the following outcomes:

• Generate and influence pipeline annually across assigned regions and priority accounts through 1:few and 1:1 ABM programs, with clear attribution to marketing efforts.

• Increase target account engagement year over year, measured by buying committee coverage, multi-channel touchpoints, and account-level intent and engagement signals.

• Deliver regional and account-specific programs, including events, webinars, and localized activations, achieving attendance, engagement, and pipeline conversion benchmarks.

• Improve sales and marketing alignment metrics, such as lead follow-up SLAs and campaign adoption, resulting in faster deal progression and higher win rates across supported territories.

• Own ABM and regional KPI reporting, demonstrating ROI through metrics such as marketing-sourced pipeline, influenced revenue, cost per opportunity, and program-level performance improvements quarter over quarter.

Experience & Qualifications
To be successful in this role, you’ll bring the following experience and qualifications (required):

• 4+ years of B2B marketing experience with direct ownership of regional, field, or account-based marketing programs tied to pipeline and revenue.

• Experience in EdTech or another complex, regulated B2B market.

• Proven ability to partner closely with sales leaders and account executives to build and execute territory and account plans.

• Hands-on experience delivering multi-channel campaigns, including events, webinars, digital, and direct outreach, with measurable results.

• Strong understanding of ABM strategies and motions, including 1:few and 1:1, and how to measure impact across the funnel.

• Proficiency with CRM and marketing automation platforms such as Salesforce and HubSpot or Pardot, with confidence in reporting and analysis.

• Data-driven and highly organized, able to prioritize high-impact programs and clearly communicate results to revenue and marketing leadership.

Nice to Have

• Background in localized or regional marketing strategies aligned to territory goals.

• Comfort supporting high-travel event seasons and large, strategic customer engagements.

Application Notice:

Notice: Priority Deadline and Review Start Date

Please note that applications for this position will be accepted until 3/1/26 - applications received after this date will be reviewed on an intermittent basis. While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application.

Why Join Us?

• Work on cutting-edge AI technology that directly impacts educators and students.

• Join a mission-driven team passionate about making education more efficient and equitable.

• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.

For full time employees:

• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.

• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.

• Every employee is offered generous stock options, vested over 4 years.

• 401k match & monthly wellness stipend.

Our Values:

• Educators are Magic:  Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.

• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.

• Community:  Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.

• Innovation:  The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.

• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.

• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.

• Excellence:  Educators and students deserve the best - and we strive for the highest quality in everything we do.