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Public Relations Manager
About Slate
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love — and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
Who we are looking for:
Slate is looking for a Public Relations (PR) Manager with a visionary, out of the box approach to lead media relations. The PR Manager will play a critical role in helping to define, monitor, and sustain external relations, reporting directly to the Head of PR and Communications. You will leverage best practices, innovative ways of working, and a passion for radical thinking to shape the success of Slate in the media.
What you get to do:
- Earn Slate unfair share of voice.
- Develop industry-leading external communications strategies and relationships across media categories, working with the Head of PR and Communications.
- Serve as company spokesperson at external events and in interviews.
- Monitor media and share of voice.
- Align internal and external communications objectives, working with the PR, Social Media, Growth, Creative, and Experiential teams.
What you bring to the team:
- 15+ years of PR experience (i.e. client-side, agency-side, media), with a proven track record of strategic story placements in automotive and non-automotive publications.
- Experience defining and articulating a brand's unique positioning, ensuring it resonates with target audiences and aligns with company values.
- Durable relationships among automotive media and journalists/influencers in other areas.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
- Knowledge of PR tracking metrics, market research methodologies, and competitive analysis.
- Experience working within cross-functional teams and guiding projects through various departments, including creative, social, and growth.
- Must love cars! You’ll be thinking about cars all day every day, and it’s the most fun when you love cars.
Why Join Team Slate?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal and Scrappy
- Respectful Collaboration
- Positive Legacy
We want to work with people that reflect the communities in which we operate.
- Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
- Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or (813) 468-7257.
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Key Facts About Charlotte Tech
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