Project Manager-Marketing

The Senior Project Manager will be responsible for overseeing and managing key marketing projects within a major national sports league. This role requires a dynamic individual with a passion for sports and marketing, exceptional organizational skills, and the ability to collaborate effectively with cross-functional teams. The successful candidate will lead projects from initiation to completion, ensuring the delivery of high-quality marketing campaigns and initiatives that align with the league's brand and strategic objectives.

Project Planning and Execution:

• Develop and lead a project planning process and tools to be used cross-functionally and within our teams from discovery and intake through execution. 
• Collaborate with stakeholders to identify project requirements and ensure alignment with marketing objectives.
• Create and maintain project schedules, tracking progress and proactively addressing potential risks and issues.
• Coordinate cross-functional teams, facilitating effective communication and collaboration throughout the project lifecycle.
• Guide decision-making processes with business partners to achieve project objectives.
• Manage team capacity by understanding the current state of the project pipeline and making data-driven trade-offs.
• Drive process improvements and efficiency to achieve operational goals.
• Anticipate and advise on project risks and lead the development and implementation of mitigation strategies.
• Promote understanding across partners around project status, spend, priorities, and resource allocation.
• Collaborate with internal teams and external agencies to develop innovative marketing campaigns that engage fans, drive attendance, and enhance brand awareness.
• Oversee the execution of marketing campaigns, ensuring adherence to timelines, brand guidelines, and legal requirements.
• Monitor campaign performance and analyze key metrics to measure effectiveness and identify areas for improvement.
• Iterate and scale systems and projects to meet the Leagues global needs.

Stakeholder Engagement:

• Maintain strong relationships with internal stakeholders, including marketing, communications, events, and sponsorship teams.
• Effectively communicating project updates, plans, and issues to diverse stakeholders
• Collaborate with external partners, sponsors, and vendors to ensure seamless integration and delivery of marketing initiatives.
• Provide regular project updates to stakeholders, highlighting progress, challenges, and key outcomes.
• Support development of presentation and update materials to be shared cross-functionally and with leadership. 

Continuous Improvement:

• Conduct post-project evaluations to identify lessons learned and implement improvements for future projects.
• Stay updated with industry trends, emerging technologies, and best practices in sports marketing to drive innovation and enhance project outcomes.

Budget and Resource Management:

• Manage project budgets, track expenditures, and ensure cost-effectiveness.
• Allocate and optimize resources to maximize efficiency and meet project goals.
• Liaise with procurement teams to source vendors and negotiate contracts for marketing services and materials.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (7+ years) in project management, preferably in a marketing or tech-related environment.
• Proficiency in Adobe Workfront project management
• Strong understanding of marketing principles, campaign development, and brand management.
• Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
• Demonstrated ability to think strategically, solve problems, and make informed decisions in a fast-paced environment.
• Understanding project-specific technologies and tools depending on the industry 
• Passion for sports and a deep understanding of the global sports industry.