Lead commercialization and portfolio execution for flower and pre-roll categories across markets. Build and maintain project plans, coordinate cross-functional inputs, track risks and launch readiness, maintain documentation, report status to leadership, drive on-time launches, escalate issues, and improve project visibility and handoffs.
At TerrAscend, we don’t just grow cannabis — we grow possibility. Whether it's cultivating top-tier flower, supporting patients with trusted therapies, or crafting premium products for adult use, we’re here to elevate lives. As a trailblazer in the cannabis industry, our roots run deep and our sights are set high. If you're ready to shape the future of cannabis with a team that believes in quality, care, and community — let’s grow together.
The role of the Project Manager, Category is to lead commercialization and portfolio execution for the flower and pre-rolls categories across markets, ensuring products move from concept to launch with clear ownership, disciplined timelines, and strong cross-functional alignment. This role serves as the central project driver for category initiatives, connecting cultivation, operations, commercial, and retail partners to support timely launches, proactive issue resolution, and consistent post-launch follow-through.
Responsibilities
- Build and maintain detailed project plans for flower and pre-rolls initiatives, including new products, strain rotations, pack and bud size updates, line extensions, and discontinuations.
- Coordinate inputs and deliverables across cultivation, post-harvest, R&D, manufacturing, procurement, quality, regulatory, supply chain, wholesale and retail teams.
- Track category-specific risks such as biomass availability, third-party procurement, potency, flavor profiles, packaging lead times, compliance review and state-specific label requirements.
- Support launch readiness by confirming timing, inventory, training materials, sell-in assets, and retail execution needs.
- Maintain documentation for decisions, approvals, dependencies, changes in scope, delays and other key project milestones.
- Report progress, blockers, and mitigation plans to the Director of Portfolio Operations and key stakeholders.
- Own executional readiness and milestone completion for flower and pre-rolls projects, ensuring timelines, trackers, launch checklists, and handoffs are accurate and current.
- Maintain clear communication flow across teams, rapidly escalate issues, and document changes in scope, root cause, ownership, and mitigation plans.
- Drive on time launches and change implementations by reducing delays caused by missing inputs, late approvals, poor coordination, or unclear process steps.
- Improve issue resolution, handoff quality, project visibility, and stakeholder confidence through consistent follow-up and cross-functional coordination.
- Other duties as assigned.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Operations, Supply Chain, or a related field preferred; equivalent experience in category management, project management, commercialization, or operations may be considered.
- 4-7 years of experience in category management, project management, product commercialization, operations, or cross-functional program execution, preferably in cannabis, CPG, retail, agriculture, or another regulated industry.
- Demonstrated ability to manage complex projects from concept through launch, including timelines, milestones, dependencies, risks, approvals, and post-launch follow-through.
- Strong cross-functional leadership skills with the ability to coordinate inputs, drive accountability, and maintain alignment across cultivation, operations, commercial, retail, compliance, and supply chain partners.
- Experience supporting product launches, assortment changes, packaging updates, inventory readiness, or go-to-market execution across multiple markets or business units.
- Strong organizational skills and attention to detail, with the ability to maintain accurate trackers, project plans, launch checklists, and decision documentation.
- Ability to identify risks, escalate issues appropriately, recommend mitigation plans, and keep projects moving despite competing priorities or changing requirements.
- Strong written and verbal communication skills, including the ability to summarize project status, blockers, decisions, and next steps for leadership and cross-functional stakeholders.
- Comfortable working in a fast-paced, evolving environment with shifting priorities, tight timelines, and a high degree of ambiguity.
- Proficiency with Microsoft Office tools; experience with project management platforms, reporting tools, ERP systems, or inventory/category planning systems preferred.
- Background Check Required
Perks Rolled Just for You (for Benefits-Eligible Roles)
- Comprehensive Health Coverage – Medical, dental, vision, and prescription plans available for employees and their dependents.
- Mental Health & Wellness Support – Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
- Flexible Paid Time Off (PTO) – Generous PTO to support work–life balance (availability may vary by state—ask your recruiter for details).
- Employee Assistance Program (EAP) – Free, confidential support for mental health, financial planning, legal matters, and more.
- Paid Parental Leave – Dedicated time to rest, recharge, and care for your growing family.
- 401(k) with Company Match – Save for the future with a 4% company match and immediate vesting.
- Pet Insurance – Affordable coverage options to keep your pets healthy.
- Employee Discounts – Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
- Recognition Program – Earn points through peer-to-peer recognition and redeem for Amazon rewards or gift cards.
- Disability & Life Insurance – Company-paid protection for life’s unexpected moments.
*** Background Check Requirement ***
As a condition of employment, a complete background investigation will be conducted based on the rules of the specific State in which the employee is hired. Typically, the state investigative process includes a state and federal background check.
EEO Statement
At TerrAscend, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. TerrAscend is committed to assuring equal employment opportunities to all employees and applicants.
TerrAscend is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.
Disclaimer
This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.
This organization participates in E-Verify.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Esta Organización Participa en E-Verify.
Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está autorizado para trabajar, este empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.
Statement on External Recruiting Agencies
TerrAscend and all affiliates do not accept blind resume submissions from external recruiting agencies. No fee will be paid to agencies who submit candidates without being under contract for an active search with TerrAscend. .
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