Programmatic Deals Sales Specialist, Yahoo Ads

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About the Role:

We are seeking a client-facing Programmatic Deals Sales Specialist to join our growing team. This role serves as the technical and strategic bridge between Sales, buyers (traders), Deal Ops, and Yield, ensuring Yahoo O&O PMP deals are structured correctly, delivered as intended, and scale efficiently. Success is defined by PMP Deal revenue impact, the ability to influence decision-makers, and the expansion of programmatic investments through consultative engagement.

Key Responsibilities:

Buyer-Facing Technical Authority: They are the person who can sit across from a trading desk and speak fluently about:

• Deal structure logic

• Auction dynamics

• Priority types

• Targeting tradeoffs

• Win rates/bid density concepts

• Supply constraints

• DSP mechanics (high level)
   

Translating Buyer Intent Into Deal Structure: They ensure what’s promised can actually scale. They help capture the buyer goals, KPIs, and constraints; they advise on feasibility, recommend deal type, flag structural risks, and partner with Deal Ops to finalize mechanics. 

Demand-Side Troubleshooting Leadership: Sales remains the relationship lead, but the Specialist leads technical debugging.

• Diagnosing DSP-side restrictions

• Interpreting trader feedback

• Identifying misaligned targeting

• Advising on pacing logic

PMP Health Oversight (Commercial + Technical): They monitor structural deal health, repeated underdelivery patterns, buyer behavior trends and structural inefficiencies across accounts. They identify which deals need restructuring, which buyers are good PMP candidates and which accounts should remain exchange-first.
 

Sales Enablement (Practical, Not Academic): They train Sales on real buyer scenarios, join early-stage PMP conversations, help Sales sound credible and refine the intake process. 

Qualifications:

• 8+ years in programmatic sales, ad tech, or audience strategy roles with a strong track record of revenue growth, with at least 5 years of proven sales experience persuading advertisers and decision-makers to invest in programmatic solutions.

• Exceptional client-facing presentation and consultative selling skills.

• Expertise in DSPs, audience segmentation, and data-driven programmatic activation

• Strong understanding of audience targeting capabilities within DSPs

• Comfort leveraging AI-enabled insights and automation tools within programmatic workflows to identify optimization opportunities, diagnose delivery issues, and improve deal performance.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $151,125.00 - $315,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.