Program Manager - Marketing Technology and Operations

GENERAL OVERVIEW

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise. 

ESSENTIAL RESPONSIBILITIES

• Program & Initiative Management 

  • Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio 

  • Establish governance frameworks for campaign intake, prioritization, and resource allocation 

  • Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed 

  Strategic Alignment & Governance 

  • Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes 

  • Ensure all marketing initiatives align with corporate strategy and CMO priorities 

  Executive Support & Communication 

  • Develop standardized marketing strategy templates and dashboards for KPI reporting 

  Change Management & Adoption 

  • Proactively identify and address potential barriers to change adoption within marketing initiatives. 

  • Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions. 

  Marketing Technology & Data Integration 

  • Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting 

  • Drive adoption of marketing dashboards and attribution models to measure program impact 

  Continuous Improvement & Enhancements 

  • Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact. 

  • Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development. 

  Operational Adherence & Compliance 

  • Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization. 

  Stakeholder Engagement 

  • Partner with internal stakeholders to develop messaging for marketing initiatives 

  • Customer-Centric Metrics 

  • Develop and deploy customer engagement and satisfaction metrics tied to marketing programs 

EDUCATION
Minimum

• High School Diploma / GED

Substitutions

• None

Preferred

• Bachelor’s degree in Business Administration or Technology Management-related area of study
• MBA or Master’s Degree in Technology Management-related area of study

EXPERIENCE

Minimum

• 7 -10 years of work experience in project management or
• 7-10 years of work experience delivering business solutions using information technology

Preferred

• Experience in healthcare marketing, marketing technology platforms, and strategy development 

LICENSES/CERTIFICATIONS

Required

• None

Preferred

• PMP or Certification in Project Management

SCOPE OF RESPONSIBILITY 
Does this role supervise/manage other employees?         

No 

WORK ENVIRONMENT
Is Travel Required?
Yes         
 

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

Note: Job duties and responsibilities support separation of duties across multiple users

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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