The Product Marketing Manager will own Snout's messaging, drive adoption of wellness plans, and create sales enablement assets while collaborating with various teams.
🐶 Our mission
🚀 The opportunity
💻 The role
🛠 What you’ll do
💡What we're looking for
🌟 What will make you stand out
💖 Why you should join Snout
❌ Why this role might not be a fit for you
💸 Compensation
⚕️Benefits
Every pet should get the care they need, regardless of cost. Vet med prices are up 40% since 2020, and pet owners are stuck having to pick between their bank account and furry friend. At Snout, we aim to solve this by enabling clinics to offer wellness plans that actually work.
Snout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the US. We’re a small but mighty startup team of <50 employees. We're searching for a strategic and empathetic Product Marketing Manager (PMM) based in the USA (east coast preferably) to own how Snout is understood, adopted, and championed by clinics.
This is a foundational Product Marketing Manager role. You'll translate complex workflows — payments, wellness plans, clinic ops — into clear, emotionally resonant messaging and enablement that helps sales, CX, partnerships, and customers win. You'll sit at the intersection of product, sales, CX/CSM, and growth, shaping Snout's narrative from first touch through long-term expansion.
Snout stands at a defining moment, one where the right vision and voice will shape not just our brand, but the trajectory of our product. We are crafting a story rooted in authenticity, one that speaks to the full spectrum of clinics we serve, from independent practices to enterprise groups, and honors the real workflows and emotional realities that define veterinary care. A refined, cohesive messaging architecture will bring harmony to how we sell, onboard, and grow — weaving together content and close partnership with our Go-to-Market (GTM) teams into a seamless experience that earns trust at every turn. For the right person, this is a rare and meaningful opportunity to build something from the ground up, alongside a team deeply committed to the people and pets at the heart of everything we do.
If you're ready to own a product narrative and shape the future of veterinary wellness, we want to hear from you.
Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you.
Positioning & Messaging
- Define and evolve Snout's core positioning across ICPs: small clinics (1–3 doctors), multi-clinic / enterprise groups, and partner-referred clinics (PIMS, distributors, MSPs)
- Build clear ICP narratives, pain points, and value props rooted in real clinic workflows and emotional realities
- Own Snout's messaging architecture — hero copy, value pillars, proof points, objections
Enablement & Internal Alignment
- Create and maintain sales enablement assets: pitch decks, one-pagers, objection handling, and competitive positioning
- Partner closely with Sales, CX/CSM, and Partnerships to ensure messaging matches how Snout is actually sold and implemented
- Arm CSMs with customer-facing materials that support onboarding, activation, and expansion
Content Foundations
- Build Snout's content spine: homepage + landing page frameworks, product narratives and "How It Works" explainers, and case study and testimonial templates
- Translate customer stories into scalable proof — ACT lift, reduced staff burnout, increased preventive compliance
- Ensure consistency across lifecycle touchpoints: website, sales, lifecycle emails, and clinic-facing assets
Customer & Market Insight
- Develop deep empathy for veterinarians, practice managers, and front-desk teams
- Synthesize insights from sales calls, onboarding sessions, and customer feedback into sharper messaging
- 4 - 7 years of experience in Product Marketing, ideally in B2B SaaS, fintech, healthcare, or workflow tools
- Experience in marketing to two sides of a marketplace (B2B+B2C or B2B2C)
- Strong instinct for emotional and functional storytelling
- Proven experience creating enablement that actually gets used
- Comfort operating in ambiguity and building from zero to one
- Clear writer who can balance warmth, clarity, and credibility
- Ability to travel on a quarterly basis
- Experience marketing to veterinary, healthcare, or other regulated SMB or multi-location audiences
- Prior work at a seed, Series A/B startup in an early PMM capacity
- Ability to run customer interviews and distill insights into actionable messaging frameworks
- Track record of measurable impact: conversion rate improvements, sales cycle acceleration, or activation metrics tied to PMM work
- Fast growing, venture capital backed technology company focused on improving access to veterinary care
- Ability to have a meaningful impact from Day 1, where your voice and opinion matters
- Unlimited potential to grow in your career, learn and expand your skillsets
- Collaborative, flexible, and friendly culture
- You’re not interested or experienced in marketing to two sides of a marketplace (B2B+B2C or B2B2C)
- You prefer working downstream of a fully built-out brand and messaging foundation
- You're more comfortable executing campaigns than developing positioning from scratch
- You haven't worked in a customer-facing or cross-functional capacity
- You aren’t a pet or animal lover or aligned with the mission
- You don’t live close to an airport and have travel flexibility
- $120 000 - $150 000 base salary
- Day 1 medical/dental/vision benefits
- Flexible time off + 11 Snout calendar holidays
- Paid parental leave
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
The Lead Product Marketing Manager will develop pricing strategies, create sales enablement tools, and enhance customer communication across GitLab's product portfolio while engaging with customers and sales teams to gather insights.
Top Skills:
AIB2BSaaS
Cloud • Fintech • Food • Information Technology • Software • Hospitality
The Product Marketing Manager will drive go-to-market strategies for enterprise products, collaborate across teams, and leverage market insights to enhance marketing efforts and customer engagement in the hospitality sector.
Top Skills:
Ai ToolsPos Software
Healthtech • Software
As a Product Marketing Manager, you'll drive go-to-market strategies, coordinate product launches, create sales assets, and develop messaging while collaborating across teams in a fast-paced environment.
Top Skills:
B2B SoftwareData AnalysisSaaS
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
