Product Marketing Manager

The Product Marketing Manager supports the execution of go-to-market strategy, positioning, and sales enablement for PartsSource solutions. This role works closely with Product, Sales, and Marketing teams to translate complex healthcare workflows into clear, compelling messaging and high-impact content that drives pipeline generation and accelerates deal cycles.

You will play a key role in enabling sales effectiveness, supporting product launches, and ensuring consistency across messaging, campaigns, and customer-facing materials.

(Marketing – Product Marketing: Product Launch Execution, Go-to-Market Strategy)

• Support execution of product marketing strategies and go-to-market initiatives aligned to portfolio growth objectives
• Partner with senior marketing leadership to ensure consistency across launches, campaigns, and messaging
• Contribute to launch readiness by developing messaging, materials, and supporting assets
• Coordinate cross-functional inputs to ensure aligned execution across teams

(Marketing – Product Marketing: Value Proposition Design, Content Development)

• Translate complex healthcare workflows (clinical, operational, HTM) into clear, compelling messaging
• Develop high-quality marketing and sales assets including pitch decks, one-pagers, case studies, and ROI tools
• Tailor messaging to priority audiences, segments, and use cases
• Ensure messaging is consistent, differentiated, and aligned with customer needs

(Marketing – Product Marketing: Sales Enablement)

• Develop enablement materials that improve sales confidence, messaging consistency, and deal execution
• Support training efforts and create tools that help Sales articulate value effectively
• Partner with Sales to understand objections, deal dynamics, and content needs
• Contribute to improving pipeline conversion and deal velocity through better enablement

(Marketing – Product Marketing: Market and Product Knowledge, Value Proposition Design)

• Conduct foundational market, customer, and competitive research
• Translate insights into actionable messaging and content improvements
• Support positioning refinement based on market trends and feedback
• Contribute to ongoing understanding of customer needs and buying behavior

(Business & Process Excellence – Stakeholder Management; Project Management)

• Collaborate with Product Management, Sales, Demand Gen, and Marketing Ops
• Manage project workflows to ensure deliverables are accurate and on time
• Gather and incorporate field feedback to continuously improve content and messaging
• Ensure alignment across stakeholders and maintain execution quality

Your Background

• 4–6+ years of experience in product marketing, solution marketing, or related B2B roles
• Experience supporting go-to-market initiatives and product launches
• Strong ability to translate complex concepts into clear, customer-focused messaging
• Experience developing sales enablement content and customer-facing materials
• Strong cross-functional collaboration with Product, Sales, and Marketing teams
• Excellent written and verbal communication skills

Preferred

• Experience in healthcare, healthcare IT, or regulated industries
• Familiarity with enterprise sales cycles and multi-stakeholder buying processes
• Experience building ROI narratives and customer proof points
• Experience working with analytics or data-driven solutions

• Act Like an Owner – Accountability & Execution: You take ownership of deliverables and ensure high-quality execution.
• Serve with Purpose – Customer Centric: You build messaging grounded in real customer needs and workflows.
• Adapt to Thrive – Learning Agility: You quickly learn new products, markets, and healthcare concepts.
• Collaborate to Win – Influence & Communication: You work effectively across Product, Sales, and Marketing teams.
• Challenge the Status Quo – Curiosity & Problem Solving: You seek insights and continuously improve messaging and strategy.