Product Marketing Manager

About 4flow 

4flow is a global leader in supply chain delivering end-to-end solutions for some of the world’s most recognized brands. Headquartered in Berlin, Germany, we partner with organizations to optimize supply chain performance, drive operational excellence, and enable digital transformation. 

Firmly established in Europe with a strong track record of success, 4flow is now focused on accelerating our expansion in North America.

The 4flow vision

4flow is the trusted global leader in end-to-end supply chain optimization. Our dedication drives us to make a positive, sustainable impact for our customers, the environment and society.

What your new challenge will look like

• Lead development and execution of comprehensive GTM strategies for the SaaS platform, driving product launches, positioning, and messaging to achieve business objectives.

• Conduct market research, competitive analysis, and customer insight programs to define target segments, buyer/user personas, value propositions, and identify product-market fit.

• Conduct pricing and packaging analysis, providing recommendations to optimize competitiveness and value capture.

• Act as the market expert in product strategy discussions, providing insights on customer needs, competitor strategies, and industry trends to shape roadmap and innovation.

• Collaborate with product, sales, and executive leadership to ensure alignment between product capabilities, market needs, and business strategy.

• Partner with marketing and demand generation to create integrated campaigns, sales enablement programs, and high-impact product marketing assets (sales narratives, pitch decks, case studies, videos, digital content).

• Support executives and customer-facing teams with strategic presentations, analyst relations, and thought leadership initiatives.

• Build structured customer feedback loops (including advisory boards) and communicate the market-facing roadmap to customers and partners.

• Define, track, and report key product marketing performance metrics, including adoption, pipeline impact, win/loss analysis, and customer feedback.

• Represent the company externally as a product marketing leader, influencing analysts, press, partners, and customers.

Why you belong at 4flow

• 8+ years of experience in B2B product marketing, in Saas, ideally in supply chain technology, or enterprise software.

• Proven ability to define ICP, positioning, and leading go-to-market strategies and product launches.

• Strong background in market research, competitive analysis, and product-market fit discovery.

• Familiarity with pricing and packaging strategies and experience providing recommendations to optimize revenue and competitiveness.

• Demonstrated success in building sales enablement programs, creating impactful product marketing assets, and supporting demand generation campaigns.

• Strong written and verbal communication skills, with the ability to distill complex topics into compelling narratives.

• Comfort operating in a growth-stage environment where you wear multiple hats.

What we offer

Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.

Ready for 4flow? Then please apply online.

We are committed to equal opportunities and welcome applications from all individuals, regardless of age, gender, origin, disability, sexual orientation, religion, or any other legally protected characteristic