The Product Marketing Manager will drive go-to-market strategies, develop product positioning, and collaborate across teams to enhance product adoption and revenue growth in the B2B SaaS market.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
About the Team
Join the growing Product Marketing team as we expand the Outreach product portfolio to dominate the global markets in the Sales Execution Platform space, spanning customers from scrappy startups to some of the largest global enterprise companies in the world. We are a team that sits at the intersection of PDE (Product Development Engineering) and Marketing, translating innovative offerings into marketable, sellable products that deliver unmatched customer experiences and scale across the globe. We are obsessed with collaborating across internal teams and stakeholders. We wake up each day ready to do our best work and remain ever curious about how to improve, evolve, innovate and grow. Above all, we have each other’s backs.
About the Role
Outreach is seeking a Product Marketing Manager with a proven track record for bringing products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This person will support the go-to-market strategy and execution plans to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This position will be responsible for developing value propositions, product positioning, messaging, and all aspects of enabling Marketing, Sales, Partner and Customer teams. They will work in partnership with the broader PMM team to drive customer value, adoption, retention and growth.
Location: Remote within the United States
Your Daily Adventures Will Include
- Driving market requirements and go-to-market strategies for Outreach products
- Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
- Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
- Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
- Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
- Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
- Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
- Owning the web experience for the product area, including: Outreach Voice, Conversation Intelligence and Coaching capabilities.
Basic Qualifications
- 3-5 years of experience working as a product marketer in the technology industry
- Experience defining and executing go-to-market strategies
- Proficient understanding of SaaS technology and landscape
- Proven ability to drive key business objectives
- Quick decision making for impactful outcomes
- Exceptional communication, writing and presentation skills
- Ability to deliver clear and compelling customer-facing messaging and materials
- Experience working with revenue, marketing, customer experience, and product teams
- Bachelor’s degree
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Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
AI
B2B Saas
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