Product Marketing Manager, Insurance & Coverage

Product Marketing Manager, Insurance & Coverage

Alma is seeking a Product Marketing Manager to support our Insurance and Coverage product teams, reporting to the Product Marketing domain lead. 

In this role, you’ll shape how providers and clients engage with our insurance, coverage, and billing tools—ensuring providers can seamlessly navigate eligibility, claims, billing processes, and payer integrations, while clients gain clarity and confidence in using their coverage. Your work will play a key role in driving adoption, improving provider and client experiences, and reinforcing Alma’s position as a trusted partner in navigating insurance.

As Alma expands its insurance offerings, you’ll ensure alignment across product, operations, payer relations, customer success, and sales. You’ll translate complex topics into clear messaging, actionable insights, and effective enablement materials for both internal teams and external audiences. If you’re detail-oriented, thrive in cross-functional collaboration, and love solving complex problems, we’d love to hear from you!

What you’ll do:

• Develop and execute go-to-market strategies for new product launches, enhancements, and adoption campaigns related to insurance and billing tools.
• Craft clear, compelling messaging and positioning that resonates with our customers, ensuring they understand the value of our insurance and billing-related offerings.
• Collaborate with product, operations, payer relations, customer success, and sales to identify, troubleshoot, and resolve insurance and billing-related issues, ensuring clear communication and alignment across teams.
• Analyze market trends, customer insights, and competitive intelligence to inform product strategies, drive differentiation, and increase customer satisfaction.
• Develop and optimize educational and enablement materials to equip internal teams and customers for success.
• Measure the success of product marketing efforts using KPIs and data-driven analysis.

Who you are:

• You have 1-3 years of experience in product marketing, ideally in B2B2C, healthcare, fintech, or SaaS environments. Experience with insurance, billing, or claims processing is a plus.
• You are an exceptional communicator who can distill complex topics into compelling narratives and deliver clear, persuasive messaging to diverse audiences.
• You are detail-obsessed, with a keen eye for accuracy and a commitment to getting things right.
• You are eager to dive deep into complex workflows, mastering nuances and ensuring nothing falls through the cracks.
• You relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization.
• You are proficient in using data and insights to inform decisions, measure impact, and drive meaningful outcomes.
• You demonstrate high growth potential and are adept at managing multiple priorities, ensuring strategic focus while maintaining flexibility.
• You thrive in a fast-paced environment, navigating new challenges with creativity, resilience, and context-switching along the way.

Benefits:

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO 

Salary Band: $115,000 - $145,000

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.