Product Marketing Manager, Developer

Coinbase Developer Platform (CDP) is building the developer tools to bring the world onchain.

Today, onchain development is slow, risky, and painful, even for the most experienced onchain developers. Our goal is to bring a million developers onchain by creating an easy to use and trusted developer experience. We build API and SDK products for developers like wallets, paymaster, staking, stablecoins, onchain data, and more.

We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy.

We are looking for a strong PMM to lead the growth of our developer community initiatives. You will be responsible for scaling builder community engagement through social, hackathon / meetups / events, paid, and product GTM campaigns. With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to expand Coinbase’s brand in the developer ecosystem. This role is critical to the success of our growth ambitions. 

What you’ll be doing:

• Responsible for the development and execution of the Coinbase Developer Platform’s community engagement programs including hackathons, meetups, grant programs, events, paid, and email
• Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics
• Develop and lead successful product launches and marketing/GTM campaigns
• Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
• Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
• Measure and report against the performance of product marketing initiatives
• Think big about the future of onchain and how we can bring developers onchain more quickly

What we look for in you: 

• 4+ years of experience in product marketing roles at innovative, developer-focused software companies
• Emerging knowledge of building and engaging developer communities
• Has worked on successful product launches, developer activation/retention programs, and marketing/GTM campaigns
• Experience developing compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
• Product marketing experience in crypto, AI, Payments, or e-Comm product environment
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating campaigns to build community, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
• Outstanding project management skills
• Ability to come up to speed on technical topics quickly
• Ability to form strong relationships with a product team and cross-functional partners
• Self-starter and ability to be ready to roll-up your sleeves and get things done

Nice to haves:

• Experience authoring blogs