This role involves developing product messaging, creating content for launches, managing projects, conducting market research, and educating teams on product offerings.
The Opportunity
Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer - a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space.
Important note: 12 month Contract, Full-time position.
What You Will Do
- Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
- Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
- Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
- Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.
- Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand.
- Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Drive market analysis, competitor research, customer personal development, and value proposition creation.
- Develop training materials for customer-facing teams and educate on product messaging and positioning.
- Outline and lead product marketing activities for product launches.
- Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
- Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
- Lead company research projects for thought leadership content and insights.
What You Will Bring
- 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
- Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).
- Experience in SaaS or B2B startups is a huge plus.
- Proven experience developing compelling product narratives.
- Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
- Experience in prioritizing projects and opportunities in a fast-paced, growing environment.
- Strong written communication and presentation skills.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.
Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway and give us both the chance to find out!
What We Offer
- Competitive compensation
- 100% Work from Home
Compensation: $90,000 to $100,000 CAD per year
Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.
Top Skills
A/B Testing
B2B
Content Development
SaaS
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
As a Principal Database Engineer, you will architect scalable PostgreSQL solutions, ensuring data reliability, performance, and collaborating with teams to build a robust data platform for GitLab's growth.
Top Skills:
ElasticsearchPostgresTypescript
Artificial Intelligence • Productivity • Software • Automation
The role involves building internal developer tools, integrating AI into workflows, collaborating with engineering teams, and enhancing CI/CD processes to improve developer productivity.
Top Skills:
PythonTypescript
Artificial Intelligence • Productivity • Software • Automation
The Lead Product Designer will design enterprise solutions for automation, working with various teams to streamline processes and enhance governance frameworks.
Top Skills:
AIAutomationDesign PatternsGovernance FrameworksPolicy Management ToolsUx
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
