Own CloudLabs positioning, messaging, and GTM strategy across buyer segments. Create sales enablement assets, run competitive intelligence, lead launches for new capabilities, and capture voice-of-customer outputs while aligning product, sales, and demand generation.
This is a remote position.
Time: General shift, with some overlap for global launches
Currently remote but may transition to onsite in Future - Bangalore-based candidates preferred
Spektra Systems is looking for a Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for CloudLabs. CloudLabs serves a diverse set of buyers — training providers, ISVs, system integrators, enterprises, and educational institutions — and this role ensures each segment hears a sharp, differentiated value story and that our sales team is fully armed to deliver it.
Primary responsibilities:
- Own CloudLabs positioning and messaging globally and by buyer segment and persona.
- Build and maintain the sales enablement library: pitch decks, one-pagers, battlecards, demo narratives, and ROI and cost-optimisation stories.
- Own competitive intelligence across lab delivery, training, and technical enablement platforms.
- Lead go-to-market planning and execution for new CloudLabs capabilities — including skill validation, GPU and VM Labs, and AI-ready lab environments.
- Own voice-of-customer outputs: case studies, testimonials, and customer proof points.
- Work closely with Demand Generation, Sales, and Product to align market insight with pipeline and product direction.
Requirements
What you bring:
- 5+ years in B2B product marketing, ideally for technical, developer, or cloud products.
- A clear ability to translate technical capability into buyer value by persona.
- Strong writing and enablement asset creation.
- Experience driving cross-functional GTM programmes.
Nice to have:
- Familiarity with Microsoft Azure, Azure Marketplace, hands-on lab platforms, or LMS ecosystems.
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
Similar Jobs
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Lead enterprise data modeling and architecture for the firm's lakehouse and Fabric platform. Define canonical data models, produce ERDs and dimensional schemas, govern Silver/Gold layers, run design reviews, document ADRs, and align data governance, lineage, security, and data contracts to ensure trusted analytics and self-service consumption.
Top Skills:
APIsAzureDatabricksDatabricks LakehouseDataverseDynamics 365Kimball Dimensional ModelingMedallion ArchitectureMicrosoft FabricPower BISemantic LayerWorkday
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Manage day-to-day financial reporting, general ledger accuracy, month-end close, and client reporting for nonprofit clients. Coordinate project tasks, review balance sheets and account classifications, prepare reporting packages and work papers, and assist in managing accountants and developing best practices.
Top Skills:
Accounting SoftwareMicrosoft Office Suite
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Handle inbound and warm leads to consult customers, recommend appropriate insurance coverages, and close sales. Participate in paid remote training/licensing, follow scheduled shifts, meet performance targets, and maintain work-from-home equipment and connectivity standards.
Top Skills:
20 Mbps Upload)PcWired High-Speed Internet (100 Mbps Download
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
