Product Marketing Manager - Channel

Description
About the Role
As the Product Marketing Manager for the Channel Segment, you will own the go-to-market strategy, positioning, and messaging that drive awareness, adoption, and revenue growth across NinjaOne's Channel audience. You'll collaborate closely with cross-functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with Channel partners of all sizes and maturity levels. This role blends strategy and storytelling, requiring both a deep understanding of Channel business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win. You'll report to the Director of Downstream Product Marketing and serve as the primary owner of Channel audience messaging that powers campaigns, content, events, and enablement.
Location - We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states - CA, CO, CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted.
Travel Requirement: up to 40% representing NinjaOne at key industry events, product launches, and partner engagements.
What You'll be Doing
Market-Driven Differentiation

• Act as the voice of the Channel market within NinjaOne, grounding messaging in real-world partner needs, competitive insights, and emerging industry trends
• Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for Channel partners
• Partner with the Channel Segment Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the Channel audience
• Identify opportunities to evolve NinjaOne's Channel solutions, pricing bundles, and positioning to align with market trends

Strategic Go-to-Market Leadership

• Lead GTM strategy for Channel-focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption
• Build messaging and tools that help both direct sales and partner-facing teams articulate NinjaOne's differentiated value in the Channel market
• Partner with the Head of Channel Partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help partners sell more effectively and deepen their client relationships

Sales Enablement

• Create Channel-focused enablement content: pitch decks, solution guides, competitive battlecards, objection-handling tools, and customer stories
• Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and partners easily understand the value of our Channel-focused solutions
• Deliver training and ongoing support for the sales team to ensure alignment with key Channel messaging and positioning
• Build and maintain tools that help articulate product value, including case studies and testimonials from Channel partners and customers
• Develop and maintain Channel case studies, testimonials, and reference stories that highlight measurable business outcomes

Thought Leadership & Market Influence

• Help position NinjaOne as the most trusted platform for modern Channel partners, driving narrative ownership through strategic storytelling and thought leadership
• Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of Channel Partnerships and Channel Segment Leader
• Represent NinjaOne at key Channel industry events and in analyst briefings, podcasts, or panels
• Cultivate relationships with Channel influencers and partners to strengthen NinjaOne's credibility and brand in the ecosystem

Analytics, Insights, and Operations

• Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy
• Track and report performance of Channel-focused launches and initiatives, tying results to pipeline and revenue impact
• Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
• Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops
• Tech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce
• Other duties as needed

About You

• 3+ years of experience in product marketing, particularly in B2B software, IT management, or Channel-focused technology
• With experience in the Channel space, you've developed a strong understanding of its business model, challenges, and buyer personas
• Crafting compelling messaging and executing go-to-market strategies is a skill you've honed throughout your career, complemented by strong presentation skills and experience delivering impactful presentations to all levels
• You've collaborated closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation
• Translating complex technical concepts into clear, accessible messaging is something you excel at
• Your experience managing cross-functional projects in dynamic environments has driven consistent results
• Data-driven decision-making is second nature to you, supported by your strong analytical background and market research experience
• Building and scaling processes comes easily to you, ensuring they're streamlined and efficient
• You're naturally drawn to coaching and supporting both sales and partner teams, always approaching it with patience and empathy
• Helping others understand the intricacies of the Channel world is something that excites you, and you believe in the power of relationship-building to drive success
• You've used your market insight and influence to help elevate the teams and businesses you support
• Bonus points if you professionally fluent in German, French, or Japanese

About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend . By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years .
What You'll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self- relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $150,000.
For roles based in New York, the base salary hiring range for this position is $ 15 0,000 .
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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