Product Marketing Manager - Alternative Data

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

Experian is looking for a Product Marketing Manager to help execute our marketing strategy to drive awareness and demand for our industry-leading alternative data solutions. You will become a key part of the PMM team with primary responsibility to develop and optimize product messaging and positioning, compelling marketing assets and campaign planning. You will also help launch exciting new GTMs and partnerships.

Your Impact

You will join a team of product marketers responsible for helping us drive more product demand, enable sales to close more deals, and deliver more satisfied clients through our alternative, cashflow and attribute data.

You will report directly to the Director of Product Marketing – Data and have direct exposure to product and sales executives across the company. You will have strong skills in product marketing, a passion for transformation, and experience driving B2B client acquisition.

What You'll Do

• Translate business OKRs into a series of marketing jobs to be done and initiatives to support growth.
• Perform alongside a team of product marketers, who others trust and willingly go to on all things messaging and positioning.
• Create and refine messaging for our Company, each product, business issue that articulates “why change, why now, why us”.
• Partner with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools.
• Work side by side with sales to create demos that highlight key competitive differentiators.
• Learn our competitive landscape and develop strategies, tools and training to help sales differentiate and defend.
• Understand client journeys, pain points, and barriers.
• Ensure insights are reflected in messaging, marketing materials, and product development priorities.
• Inform evergreen prospecting marketing campaigns that deliver measurable business results.
• Track performance, review results, and optimize tactics to achieve desired outcomes.

Qualifications

• 5+ years of B2B Product Marketing experience
• 2-3+ years of success in past PMM roles
• In depth, hands-on experience with all core product marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, intel and product launch.
• 2-3+ years launching successful partnerships and co-brand relationships.
• Distill the complex into simple, compelling messages that resonate.
• Be a culture carrier within our team and help elevate the PMM practice across Experian.

Additional Information

Perks and Benefits

• Medical, Dental, Vision insurance
• Life, short term disability insurance, long term disability insurance
• Paid time off, paid sick time, paid volunteer time
• 401K with 4% employer match
• Flexible work environment #li-remote

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

This is a remote position.