At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Senior Product Marketing Manager ELSP-Distribution Components__
Your role and responsibilities
In this role, you will drive profitable sales and market share growth for ELSP Business by developing and executing go-to-market strategies for low voltage air and power circuit breakers. Manage P&L for assigned portfolio, lead marketing and communication initiatives, and enable both sales teams and operations to execute flawlessly. Translate global product strategy into regional market opportunities while building competitive positioning and customer value propositions.
The work model for the role is: #LI-hybrid
This role is contributing to the Electrification Smart Power division in Cary, NC.
You will be mainly accountable for:
Develop and Execute Go-to-Market Strategy. Create and implement the US go-to-market product strategy for low voltage air and power circuit breakers, including value proposition definition, product positioning, and annual marketing plans aligned with global strategy.
Manage Portfolio Performance. Own P&L for assigned products through master data maintenance, pricing strategy, inventory management, KPI reporting, business cases, and sales/promotion tools; ensure achievement of targets through regular oversight and growth improvement plans.
Enable Sales Team Success. Ensure sales teams have the technical and commercial product knowledge needed to execute effectively; oversee preparation of sales materials, guidance, and coordinate cross-team knowledge sharing.
Gather and Leverage Market Intelligence. Collect, evaluate, and share customer research, competitive data, voice of customer (VOC), and market trends focused on OEMs, Datacenter and Industrial End Users.
Drive Cross-Functional Collaboration. Coordinate with operations and cross-division teams on forecasts, production capacity vs lead time, inventory positioning, and execution.
Partner with Global Leadership on Product Development. Collaborate with Global Product Managers and R&D to translate local market needs, standards, and trends into new product/feature development; provide the local market insights to reiterate global strategy and drive local product market acceptance.
Lead Commercialization and Continuous Improvement. Lead product launches and commercialization programs; drive customer experience improvements through customer visits and insights; report performance metrics and strategic updates to leadership.
Qualifications for the role
Engineering Bachelor's degree is required. Electrical Engineering preferred.
Minimum 10 years of relevant experience in the electrical industry with at least 5 years in Product Management or Product Marketing Management.
Cross-Functional Leadership. Comfortable leading and influencing cross-functional teams at a fast pace with multiple competing priorities.
Product Marketing & Portfolio Management. Strong skills in go-to-market strategy, positioning & messaging, pricing excellence, and sales enablement.
Technical Knowledge. Understanding of power distribution, electrical control systems, and related applications; In depth knowledge of Critical Power applications, especially Datacenter industry required. Familiarity with Industry 4.0, IoT, digital connectivity, and industrial communication protocols preferred.
Market Intelligence & Analysis. Strong analytical and problem-solving skills with ability to translate market data into actionable strategies.
Customer & Sales Orientation. Demonstrated customer experience success and ability to drive sales through customer-centric approaches.
Communication & Presentation. Excellent written and verbal communication skills; ability to present effectively to diverse audiences including senior leadership.
Tools & Systems. Strong proficiency with MS Office; experience with CRM and marketing tools a plus
Core Competencies. Customer and stakeholder focus, results-oriented, market-driven thinking, systemic thinking, teamwork, and creativity & innovation.
Travel up to 25%.
Candidates must already have work authorization to work for ABB in the US.
More about us
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.
Why ABB?
What's in it for you:
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.
All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected]. Resumes and applications will not be accepted in this manner. #LI-Remote
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more
Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Time off
ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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